Lecturer Deputy Director of Department of Exhibition Economy and Management
Tourism consumer behavior, Red Tourism, Exhibition Economy
scnuhx@126.com
Sept2000 – Jun2003, Master of Tourism Management (MS.), Xiangtan University
Sept1997 – Jun2001, Bachelor of Tourism Management (BA.), Xiangtan University
Jun 2003- present, School of Tourism Management, South China Normal University.
Undergraduate Courses:
Meeting Management, Introduction to Exhibition, Tourism Psychology, Tourism Consumer Behavior, Enterprise Financial Management, Educational Psychology
Postgraduate Courses
Exhibition Economy and Management
Academic Projects
1.Hosted the 2024 Social Science Project of Jiangmen City, Guangdong Province " From‘Internet-celebrity’to‘Long hot’？Study on the influence of short video marketing on brand equity of urban tourism destinations -- A case study of Jiangmen City, Guangdong Province", ongoing.
2.Hosted the 2022 Communist Party Building Research Project of Guangdong Province “Study on the logical path, value implication and practical path of carrying forward the great Party building spirit with red culture as the carrier”, project approval number 2022BK043, concluded.
3. Hosted the 2022 Guangdong Province Education Science Project "The Value Implication of Integrating Red Cultural Resources into College Tourism Courses and the Path of Ideological and Political Education: Based on the Perspective of OBE Concept", project approval number 2022GXJK179, ongoing.
Cooperative Projects:
1.2021 National Social Science Foundation Later funded project "Research on the Path of Tourism Recovery and Innovation Drive in the Post-Epidemic Era", project approval number 21FGLB063, concluded.
2.2019 National Natural Science Foundation Project "Research on the Motivation and Mechanism of Tourists' Emotional Sharing in Social Media Context", project approval number 71802086, concluded.
Huang Ling, Exploration and Practice of Ideological and Political Education under the Background of “Establishing Morality and Cultivating Students”——Taking Meeting Management Course as an Example, Heilongjiang Education,2023(12):40-44.
【1】Huang Ling.The Application of project teaching mode in the course of Exhibition Management[J]. Theory and Practice of Contemporary Education, 2017,85(1):41-44.
【2】Huang Ling, Liu Jianping. Research on the development of youth red tourism market based on the perspective of experience economy[J]. Journal of Changsha University,2011,25(3):14-16.
【3】Luo Jianhua, Huang Ling. Analysis on the endogenous growth of informal finance in small and medium-sized enterprises based on the perspective of social capital[J]. Economics and Management,2011,25(1):40-45.
【4】Luo Jianhua, Huang Ling. Informal finance and rural financial system construction[J]. Journal of Hunan Institute of Socialism,2009,10(6):66-68.
【5】Huang Ling. Research on tourism integration development of Changzhutan urban agglomeration based on the construction of "Two-oriented Society” [J]. China Science and Technology, 2009(8):86-87.
【6】Huang Ling. Thoughts on the upsurge of exhibition UFI international certification in China[J]. Commercial Research,2008(5):105-108.
【7】Huang Ling. China's exhibition talent training situation and innovative mode thinking[J]. Journal of Hunan Institute of Socialism.2007(3):51-53.
【8】Liu Jianping,Wu Xianfu,Huang Ling. The three main functions of red tourism[J]. Study Guide,2005(5):19-20.
【9】Huang Ling. Incentive Tourism-A new idea of enterprise incentive mechanism[J].Zhu Jiang Economy,2004(12):86-90.
【10】Huang Ling. The study of the cultural innovation in county tourism development[J]. Journal of Hunan Institute of Socialism,2004(8):49-51.
【11】Huang Ling. Research on the sustainable development of urban tourism in China[J]. Social Science Journal of Xiangtan University,2002(12):178-179.
【12】Huang Ling. Knowledge economy and modern tourism enterprise management innovation [J]. Business Studies, 2002 (9): 34-35.
【13】Huang Ling. Conference, exhibition and incentive tour -unlimited business opportunities[J]. Journal of Tertiary Industry in China,2002(1):38-39.
【14】Huang Ling. The study of the image building for tourist destinations in western China[J]. Financial Theory and Practice, 2001 (6) :115-118.
【15】Xie Wei, Huang Ling. The motive force of administrative development-A basic problem of administrative philosophy [J]. Journal of Xiangtan University, 1999,23(12):20-22.
Participate in writing books
【1】Hunan Province Tour Guide Qualification Examination: The Tour Guide Foundation[M]. Changsha: Hunan Education Press,2002.
【2】Liu Jianping. Tour Guide Theory and Practice[M]. Changsha: Hunan University Press,2005.
Experts in conference, exhibition and related services, Department of Industry and Information Technology of Guangdong Province