PhD, Associate Professor, Postgraduate students’ Supervisor
Tea tourism, festival tourism, regional development and tourism planning
linqingqing@m.scnu.edu.cn

From July 2007 to August 2007, studied at the University of Calgary, Haskayne Business School and the University of New Brunswick (Saint John-Campus) in Canada;
From September 2005 to September 2006, I obtained PhD in Science from the School of Geographic Science and Planning (Tourism Development and Planning Research Center) at Sun Yat-sen University;
From June 2005 to June 2006, I obtained a Master's degree in History from Wuhan University;
From September 1995 to September 1996, obtained a Bachelor's degree in History from Wuhan University;
From September 2016 to September 2017, School of Sociology and Psychology, Western Sydney University, Visiting Scholar
From March 2013 to August 2013, School of Tourism and Foreign Languages, Tibet University, Tibetan aid teacher
July 2009- present, School of Tourism Management, South China Normal University,Teacher
From April 2003 to June 2005, Department of Foreign Languages, Shunde Polytechnic College, teacher;
From August 2002 to February 2003, Sales Department of Shunde Fengkai Machinery Manufacturing Co., Ltd;
Tea Tourism, Wine Tourism and Tasting (Professional Elective Course, Undergraduate 2015-)
Exhibition Projext Management (Professional Compulsory Course, Undergraduate Course 2016-2024)
Special Interest Tourism: Hotspots, Trends and Cases (Professional Elective Course, Undergraduate 2017-)
Introduction to Tourism Studies (Professional Compulsory Course, Undergraduate Course 2009-2013; 2024-)
Organizing and Planning of Festivals (Major Limited Course Selection, Undergraduate, 2009-2013; 2021-)
Exhibition English (major limited course selection, undergraduate, 2012-2016)
World of Tourism (Public Elective Course and Undergraduate Program, 2011-2014)
Tourism English(Open College, 2009, 2010)
Leisure Services and Management(Nanhai College, 2009-2012)
Hotel Recreation Management (Online Academy, 2009-2012)
Hosted and participated in longitudinal projects: (Academic projects)
1. Lin Qingqing, presided over the 2018 National Natural Science Foundation of China Youth Project Local Practice and Reconstruction of Traditional Ethnic Villages - Taking Pu erh Tea Ancient Tree Village as an Example(2019-2021) (Approval No. 41801127), with a budget of 265000 yuan from January 1, 2019 to December 31, 2021, completed.
2. Lin Qingqing,presided over the Guangdong Provincial Natural Science Foundation General Project (doctoral initiation) Research on the Integration and Development of Tea Culture Tourism Resources Based on the Matching of Supply and Demand Perspective - Taking Guangdong Province as an Example (Approval number: 1045106310106300), completed from 2010 to 2012,completed.
3. Lin Qingqing, participated in the National Natural Science Foundation of China's general project Research on the Spatiotemporal Diffusion Structure Evolution of the Economic Impact of Large scale Urban Activities in China (2009-2012) (Approval No. 40971071, Host: Luo Qiuju),as the main participant, responsible for theoretical review and case study research work;
4. Lin Qingqing, participated in the National Natural Science Foundation of China General Project on Complex Theory and Regional Development Path of Tourism Resource Trust (2008-2011) (Approval No.: 40871060, Host: Xu Honggang)
5. Lin Qingqing, participated in the 2009 National Tourism Administration project Research on Innovative Development Models and Mechanisms of China's Tourism Trade Fair(hosted by Luo Qiuju);
6. Lin Qingqing, participated in the 2009 Youth Fund Project for Humanities and Social Sciences Research of the Ministry of Education, titled Research on the Institutional Dilemma and Innovation of the Revival of Traditional Business Centers in China(2009-2012) (Approval No. 09YJC630091),as the main participant, responsible for case research;
7. Lin Qingqing,Participated in the research project On the economic, social, and cultural changes in the Yangtze River Basin from the 15th to the 20th century, funded by the Key Research Base of Humanities and Social Sciences of the Ministry of Education;
8. Supported by the China Scholarship Council, this project aims to collaborate with foreign professors on a comparative study of wine tourism and tea tourism, as well as research on consumer behavior and participation in wine tourism and tea tourism.
Professional projects
1. Planning of Yuncha 1958 Theme Block in Changning County, Yunnan Province (commissioned by Changning County Development and Reform Commission), main members of the project team;
2. Planning of Karishan Mountain Scenic Area (commissioned by Renbu County Tourism Bureau), main members of the project team;
3. One of the lecturers of TIibet Hotel training in 2014;
4. The Development Plan for Red Tourism in Guangdong Province (2011-2015) (commissioned by Guangdong Tourism Bureau, National Development and Reform Commission, and Propaganda Department), with the main members of the project team;
5. Overall Plan for Tourism Development in Huilai County (commissioned by Huilai Tourism Bureau), main members of the project team;
6. Overall Plan for Tourism Development in Lishui Town, Nanhai City (commissioned by Lishui Planning Department), main members of the project team;
7. Overall Plan for Tourism Development of Five Towns in Southern Daye City, Hubei Province (commissioned by Daye Tourism Bureau), main members of the project team;
8. One of the main lecturers of the training class at the 2012 White Swan Hotel (China's first self built and self managed five-star hotel);
9. The Overall Tourism Plan of Hunan Province (commissioned by the Hunan Provincial Government and undertaken by the Hunan Provincial Tourism Bureau and the Tourism Development and Planning Research Center of Sun Yat-sen University), with the main members of the project team;
10. The Hunan Province Tourism Special Plan: Cultural Tourism Special Topic(entrusted and undertaken by the same units as above) ;
11.The Hunan Province Tourism Special Plan: Hot Spring Tourism Special Topic(entrusted and undertaken by the same units as above) ;
12. The Hunan Province Tourism Special Plan: Festival Tourism Special Topic(entrusted and undertaken by the same units as above);
13. The Hunan Province Tourism Special Plan: Vacation Tourism Special Topic (entrusted and undertaken by the same units as above) ;
14. We conducted a comprehensive inspection of Changsha, Chenzhou, Yueyang, Jishou, Xiangtan, Huaihua, Zhuzhou, Hengyang, Zhangjiajie and other places;
15. The research on the tourism development strategy of Shunfeng Mountain (commissioned by the New City Development Office of Shunde District, Foshan City; undertaken by the Tourism Development and Planning Research Center of Sun Yat-sen University) has been completed by the main members of the project team; I have completed parts such as resource evaluation and cultural trait analysis;
16. Planning of the Wanlvhu Self driving Camp Tourism Project (commissioned by the Wanlvhu Automobile Camp Construction Office; undertaken by the Tourism Development and Planning Research Center of Sun Yat sen University and Guangzhou Zhijing Tourism Planning and Design Consulting Services Co., Ltd.), the main members of the project team have been completed;
17. The research on tourism resources in Dongguan (commissioned by Dongguan Tourism Bureau; undertaken by Guangzhou Zhijing Tourism Planning and Design Consulting Services Co., Ltd.), the main members of the project team, has been completed. Complete the sorting of cultural resources and other parts of Dongguan's tourism resources;
18. Shunde Education Modernization Research Group has completed a special study on human resources in Shunde;
19. 11th Five Year Plan Project of Shunde Vocational and Technical College;
Lu Jun, Tao Wei, Lin Qingqing. Research progress on gentrification in tourism: theoretical framework, research topics, and paradigm innovation. China Ecotourism, 2023, 13 (5): 740-761.
Lin Qingqing, Zhou Zhan, Zhang Yiying, Jing Baiying, Gan Zhiqin, Zhang Zhibao. 2023 Development Report on Camping Tourism in the Guangdong- Hong Kong-Macao Greater Bay Area. In Report on the Development of Tourism in the Guangdong-Hong Kong- Macao Greater Bay Area (2023), edited by Xu Honggang and Bao Jigang, Beijing: Social Science Literature Press, 2023: 49-76.
Lin Qingqing. 2022 2023 Development Report on Camping Tourism in the Guangdong- Hong Kong-Macao Greater Bay Area. In Report on the Development of Tourism in the Guangdong-Hong Kong- Macao Greater Bay Area (2023), edited by Xu Honggang and Bao Jigang,Beijing: Social Science Literature Press, 2022:155-168.
Qingqing Lin, Julie J. Wen. Family business, Resilience, and Ethnic Tourism in Yunnan, China. Sustainability, 2021,13(21): 11799.
Julie J. Wen , Qingqing Lin , Kaixin Wangzhou. Living with Colours and Pride: Tourism, Ethnicity, and Gender in Yunnan, China. Tourism and Hospitality.2022, 3, 870–879.
Qingqing Lin,Julie J. Wen. The Socialisation and Interaction in the Volunteer Experience. International Journal of Social Science Studies, 2020,8(6): 98-102.
Qingqing Lin, Julie J. Wen. Tea Tourism and Its Impacts on Ethnic Marriage and Labour Division. Journal of China Tourism Research, 2018,14(4): 461-483.
Julie J. Wen, Qingqing Lin, Biqi Peng. The interpersonal interaction and socialization of volunteers: case study of Ride for Love. In Khoo-Lattimore, Catheryn, Yang, Elaine Chiao Ling (Eds.) Asian Youth Travelers: insights and implications.Heidelberg:Springer,2018:175-196.
Lin Qingqing,Bao Jigang.The Story of the Tea King Tree: The Process of Being Constructed as a Tourist Attraction and the Environmental Changes Reflected. Tourism Tribune, 2015, 30 (8): 77-87.
Lin Qingqing, Bao Jigang. The Role Participation of Tea Farmers in the Development of Tea Tourism - The Case of Nannuoshan and Laobanzhang. Tourism Forum, 2015, 8 (4): 1-8.
Lin Qingqing, Zhu Hong, Tao Wei. Tourism Geography supported by the National Natural Science Foundation of China since 1987. Acta Geography Sinica, 2014, 69 (8): 1159-1176.
Wenmei Li, Lee Jolliffe, Qingqing Lin, Tea and Travel: Motivations of Western Tea Drinkers, Internaitonal Conference on Tourism (ICOT 2011) Tourism in an Era of Uncertainty,Rhodes Island, Greece 27– 30 April 2011.pp:395-421.
Lin Qingqing ,Research on the formation process and impact of Xishuangbanna Pu'er tea special interest tourism.Editor-in-Chief: Bao Jigang.Progress in Tourism Research Commercial Press. 2012:191-222.
Tang Hui, Liu Minkun, Lin Qingqing. Destination residents and tourism culture. Edited by Wen Tong et al.Tourism Culture Studies. Guangzhou: Jinan University Press. 2011: 81-102.
Lin Qingqing, Wen Tong Destination, Source of customers, and tourism culture. Edited by Wen Tong et al.Tourism Culture Studies. Guangzhou: Jinan University Press. 2011: 165-180.
Lin Qingqing etc.Tourism products from the perspective of destination culture. Edited by Wen Tong et al. Tourism Culture Studies. Guangzhou: Jinan University Press. 2011: 181-198.
Lin Qingqing, Zhou Ling. Research progress on foreign wine tourism. Tourism Tribune, 2009 (6): 85-92.
Lin Qingqing, Zhou Ling. The Development of Wine Tourism Abroad and Its Implications for the Development of Tea Tourism in China. Tropical Geography, 2009 (3): 290-294.
Lin Qingqing, Ding Shaolian. Tourism Development and Host Women: A Gender Analysis Perspective. Collection of Women's Studies.2009(3):75-80.
Lin Qingqing. Travel motivation. Edited by Wang Ning et al. Sociology of Tourism .Tianjin: Nankai University Press 2008:107-142.
Lin Qingqing. The rise of Hankou Hubei Social Sciences. 2004(12):57-58.
Lin Qingqing. A historical narrative that combines depth and vividness: Reading 'Summoning the Soul'. Journal of Yulin Normal University (Philosophy and Social Sciences). 2001(1):35-37.
Lin Qingqing. On the Influence of American Economic Historians on the Study of Chinese Economic History: Taking Shi Jianya and Huang Zongzhi as Examples. A collection of humanistic discussions. Volume 2001: 517-522.
Conferences attended
1.In July 2024, at the annual meeting of the Chinese Geographical Society on tourism geography, delivered a speech titled Her Travel: The Construction of the Main Body of Young Female Volunteer Tourists.
2.Innovation in the Era of Smart Culture and Tourism The 6th Conference on Exhibition and Cultural Activities , held in September 2023.
3.December 2020 Academic Seminar on From Comprehensive Well off to Common Prosperity (Guangzhou).
4.In November 2020, the academic workshop on Exploring Xundian: Cultural Geography and Rural Revitalization and the 2020 work conference of the Cultural Geography Professional Committee (Kunming) were held, and a speech titled Cultural Geography Interpretation of the 'Tea King Tree' and 'Tea Soul Tree' in Pu'er Tea Ancient Tea Plantations was delivered at the conference.
5.In November 2020, at the China Tourism Research Annual Conference of Tourism Tribune (Guangzhou), a speech was made on Research on the Different Subject Functions of Residential House Space Production under the Background of Tea Tourism - Taking Wengji Ancient Village and Nuogan Ancient Village as Examples.
6.In December 2019, at the 5th Academic Symposium on Cultural Geography, delivered a speech titled Deconstruction and Reconstruction of Rural Landscape from the Perspective of Geographic Embeddedness - Taking Pu'er Tea Ancient Tree Village as an Example.
7.In October 2019, at the China Tourism Research Annual Conference of Tourism Tribune(Tianjin), delivered a speech on Research on Overseas Self driving Decision Making Behavior of Domestic Self driving Tourists.
8.In August 2018, Advanced Political Geography Training Course (Guangzhou).
9.In July 2018 , Advanced Research Course in Cultural Geography (Xi'an).
10.In June 2018, the Fourth Academic Symposium on Cultural Geography and the Fourth Working Meeting of the Cultural Geography Professional Committee of the Chinese Geographical Society, delivered a speech on Social Changes in Yunnan's Ethnic Tea Production Areas: Gender Roles and Family Economic Perspectives.
11.In July 2018, at the Hunchun Human Geography Annual Meeting, delivered a speech on Product Development Research of Australian Backpacker Travel Agency.
12. In May 2018, Guangzhou Rural Tourism International Conference.
13.Attended the Human Geography Annual Conference held in Guangzhou in October 2017.
14. Speech at the China Australia Tourism Forum held in Adelaide, Australia in December 2016, titled From tourist opinion leader to tourism operator: Backpacker Xiaopeng in the fans economy.
15. In June 2015, the second academic salon on tourism research for young scholars from Guangdong, Hong Kong and Macao delivered a speech on Academic Life Beyond Travel: Xizang Adventure Tourism (1900-1949) and Related Text Research.
16.In October 2014, at the 3rd China Tourism Research Annual Conference of the Tourism Journal, a training class and conference were held, and a speech titled The Story of the Tea King Tree: The Process of Being Constructed as a Tourist Attraction and the Environmental Changes Reflected by It was delivered at the conference;
17.In July 2014, the first International Exhibition and Festival Academic Salon Conference was held, and a speech titled International Exhibition and Festival Research from TM and ANNALS :Review of Festival Research in the Past Three Years was delivered at the conference;
18.In July 2014, at the Guangdong Hong Kong Macao Youth Scholars Tourism Research Academic Salon, delivered a speech titled International Tourism Research from the Review of Tourism Management (2012-2014) Books;
19.In June 2014, International Advanced Training Course on Social and Cultural Geography, Chinese Geographical Society;
20.In April 2014, Yunnan Normal University participated in the first academic seminar on cultural geography in Kunming, Yunnan;
21.In October 2012, attended the Annual Conference on Human Geography at Huazhong Normal University in Wuhan;
22.In 2012, participated in the advanced training course on social and cultural geography organized by the Chinese Geographical Society at South China Normal University in Guangzhou;
23.In July 2011, participated in the International Symposium on Tourism and Human Environment in Zhangjiajie and gave an English speech on An Exploration on the Construction of Hallmark Expo Brands in the Context of Globalization - China (Guangzhou) Tea Expo as an example;
24.In July 2009, I participated in the International Conference on Community Tourism and Alternative Tourism in Yangshuo and gave an English speech titled Comparative Study of Wine Tourism and Tea Tourism: Taking Niagga, Canada and Xishuangbanna, China as Examples;
25. Participated in the 2005 and 2008 China Tourism Education Annual Conferences;
26. Participated in the 3rd Global Festival Conference (Guangzhou) in 2008.
27.In October 2007, Prince Edward Island, Canada attended the TTRA (Travel and Tourism Research Association) annual conference and delivered an English speech titled The Relationship between Hosts and Guests in a Tea Destination: Xishuangbanna Dai Autonomous Prefecture in China as a Case Study;
28.In July 2007, attended an international heritage tourism conference in Guangzhou and delivered an English speech titled An Exploration to Tea Heritage Tourism in Xishuangbanna;
29.In August 2006, attended the Geography Annual Conference in Lanzhou and delivered a speech on Berlin Urban Tourism: Achievements and Challenges.