Department of Exhibition Economy and Management

Dec 2013-Dec 2017, Director of the Exhibition Economy and Management Department, School of Tourism Management, South China Normal University

Jul 2008-Nov 2013, Director of the Exhibition Economy and Management Teaching and Research Section, Department of Tourism Management, South China Normal University

Undergraduate Courses:

1. Public Relations


2. Exhibition and Display Design


3. Leisure and Life 

Postgraduate Courses

1. Modern Society Recreation and Leisure

2. Frontiers of Tourism Science Development (Module of Leisure and Life Education)

3. Leisure and Life

4. Tourism Public Relations and Communication Management

Scientific Research Projects

[1] Hosted the Foshan Social Science Planning Project “Research on the Temporal and Spatial Pattern, Influencing Factors and High-Quality Development Response Strategies of Foshan Urban Nighttime Economy” (2023), project approval number 2023-GJ036, completed.

[2] Hosted the Foshan Social Science Planning Project “Research on the Leisure Consumption Characteristics and Spatial Construction of Residents in Foshan Nighttime Cultural Tourism Consumption Agglomeration Areas” (2022), project approval number 2022-GJ033, completed.

[3] Hosted the Guangdong Province Philosophy and Social Science Planning Project “Research on Urban Residents' Nighttime Leisure Participation, Constraints and Negotiation - Taking Guangzhou City Centre as an Example” (2020.10-2024.6), project approval number GD20CGL51, completed.

[4] Hosted the Natural Science Foundation of Guangdong Province Project “Configuration of Urban Public Welfare Leisure and Cultural Service Facilities and Reconstruction of Government Functions - Taking the Central City of Guangzhou as an Example ” (2015.01-2018.01), project approval number 2014A030313421, completed.

[5] Hosted the Guangdong Philosophy and Social Science ‘Twelfth Five-Year Plan’ Project “Study on the Effective Configuration of Urban Public Welfare Leisure and Cultural Service Facilities - Taking the Central City of Guangzhou as an Example” (2015.01-2018.05), project approval number GD14XGL23, completed.

[6] Hosted the Guangdong Province Natural Science Foundation Project “Research on the Allocation of Tourism Public Services in the Pearl River Delta Region - Based on the Perspective of Supply and Demand Balance” (2009.10-2011.10), project approval number 9451063101002226, completed.

[7] Hosted the Project of the 2009 Annual Topic of the "11th Five-Year" Plan for the Development of Philosophy and Social Sciences in Guangzhou “Research on the Effective Supply of Tourism Public Services in Guangzhou” (2009.07-2010.06), project approval number 09Q03, completed.

[8] Participated in the National Natural Science Foundation Project “Research on the Mobility Practice of Returning Elite Migrants and the Reconstruction of Rural Locality” (2021.01- 2024.12), project approval number 42071191, ongoing.

[9] Participated in the Guangdong Province Philosophy and Social Science Planning Project “Construction of Enterprise Intelligent Marketing System Based on the Mechanism of Full Chain Tracking, Platform Linkage and Emotional Interaction - Taking the Guangdong-Hong Kong-Macao Greater Bay Area as an Example” (2019 - 2022), project approval number GD19CGL31, completed.

[10] Participated in the Tibet Autonomous Region Philosophy and Social Science Special Fund Project “Research on the Construction of Tibet's Tourism Public Service System Based on the Construction of a World Tourism Destination” (2014.1-2016.12), project approval number 13BGL002, completed.

[11] Participated in the National Natural Science Foundation Project “Research on the Cultivation Mechanism of Servant Leaders in Service Enterprises: From the Perspective of Leader Development” (2013.1-2015.12), project approval number 71202081, completed.

[12] Participated in the National Natural Science Foundation Project “Research on the Construction and Reconstruction of Urban Food Space Locality Based on (Cross-)Cultural Identity - The Case of Guangzhou” 2013.1-2015.12), project approval number 41201137, completed.

[13] Participated in the Ministry of Education Humanities and Social Sciences Research Project (Youth Fund Project) “Research on the Collaborative Development of Cross-Regional Tourism in the Mainland, Taiwan, Hong Kong and Macao from the Perspective of ‘Coopetition’ Alliance - Taking MICE Tourism as an Example” (2011.12-2013.12), project approval number 11YJC630224, completed.

[14] Participated in the Ministry of Education Humanities and Social Sciences Research Project (Youth Fund Project) “Positive Leadership Theory and Its Application in Service Enterprises” (2010.12-2013.12), project approval number 10YJC630140, completed.

[15] Participated in the Guangdong Province Science and Technology Department Soft Project Plan Project “Construction and Layout of the Public Cultural Facilities System in Guangzhou as a National Central City” (2010.6-2011.6), project approval number 2010B070300072, completed.

[16] Participated in the Guangdong Province Natural Science Foundation Project “Research on the Integration and Development of Tea Culture Tourism Resources from the Perspective of Supply and Demand Matching - Taking Guangdong Province as an Example” (2010.10-2012.10), project approval number 10451063101006376, completed.

[17] Participated in the Guangdong Province Natural Science Foundation Project “Impact of Positive Leadership Style on Employee and Team Work Results” (2010.10-2012.10), project approval number 10451063101005234, completed.

Teaching Research and Quality Engineering Projects

[1] Principal Investigator: "Exhibition Display Design" (Ideological and Political Course) 2022 South China Normal University Quality Engineering Project at the university level

[2] Principal Investigator: "Leisure and Life" (Ideological and Political Course) 2020 South China Normal University Quality Engineering Project at the university level

[3] Principal Investigator: "Exhibition Economy and Management" Characteristic Major, 2017 Guangdong Provincial Undergraduate Higher Education Quality Engineering Construction Project

[4] Principal Investigator: "Exhibition Display and Exhibition Engineering Laboratory" 2017 South China Normal University Basic Laboratory Construction Project

[5] Principal Investigator: "Exhibition Economy and Management 'Application-oriented Talent Training Model Major'" 2015 South China Normal University Quality Engineering Project at the university level

[6] Principal Investigator: "Exhibition Economy and Management" Characteristic Major, 2014 South China Normal University Quality Engineering Project at the university level

[7] Participant: 2014 Guangdong Provincial Quality Engineering Construction Provincial-level Educational Reform Project "Exploration of the Application of Project-based Teaching Method in the Teaching of Exhibition Economy and Management Major Courses (GDJG20142160)"

Publications

[1] Li Shuang,Liuxiaoning.Research on the Characteristics of Urban Family Tourism Behavior and Tourism Benefits[M]. China Travel &Tourism Press，October 2023.

[2] Li Shuang, Lin Derong. The 21st Century Maritime Silk Road and Cultural Tourism in Southeast Asian Countries [M]. Guangdong Tourism Press, November 2017.

[3] Li Shuang (sole author). Construction of the Public Service System for Tourism [M]. Beijing: Economic Management Press, May 2013. (This book won the Excellent Achievement Award for Monographs from the former National Tourism Administration)

[4] Edited by Gan Qiaolin, Chen Hanxin; co-edited by Li Shuang, Li Qiongying. The Development and Layout of Guangdong's Cultural Creative Industries [M]. Beijing: Encyclopedia of China Publishing House, July 2012

[5] One of the translators, Key Project Management Based on Effective Project Thinking (Ronggui Ding). Published with China Electric Power Press and Springer, 2016

Academic papers

[1] Li Shuang,Su Yani,Yin Boshi,Wang Chunyang.Research on Consumption Space Production in Urban Night Economy Clusters: A Case Study of the "Wu Yi Overseas Chinese Plaza Commercial Circle" in Pengjiang District, Jiangmen City. Tourism and Hospitality Prospects, 2023, 7 (1): 62-84.

[2] Li Shuang, Wang Chunyang, Su Yani,Wei Zhihong. Research on the impact of night leisure lifestyle on college students’ life satisfaction—the mediating role of recovery experience [J]. Journal of Wuyi University (Social Science Edition), 2022, 24(02)63-68,94.

[3] Chen Wanru, Li Shuang,Wu Yanci. Research on independent bookstore consumers' leisure involvement and place attachment——taking Guangzhou 1200bookshop as an example [J]. World Regional Studies, 2021, 30(2): 422-432. (Corresponding author)

[4] Ding Yu, Li Shuang. A study on the image of Huacheng Square in Guangzhou based on public perception [J]. World Regional Studies, 2018,27(6):65-76. (Corresponding author)

[5] Li Shuang, Wang Peng, Liu Xiaoning. Rural tourism public service supply from the perspective of the third sector [J]. Tourist Studies, 2018(7):7-9.

[6] Ding Yu, Li Shuang, Wu Yanci . Research on the public perceived value of exhibition cultural space in the context of mass leisure [J]. World Regional Studies, 2017,26(1):146-157.

[7] Wu Yanci, Li Shuang, Ding Yu. Spatial allocation of urban public welfare leisure and cultural service facilities based on accessibility: A case study of the central city of Guangzhou [J]. Special Zone Economy 2017(8): 59-64. (Corresponding author)

[8] Li Shuang,Ding Yug, Zhong Aiqin,Wu Yanci. Research on the spatial construction of morning tea culture in Guangzhou based on Social media [J]. Special Zone Economy 2016(7):24-30.

[9] Li Shuang,Wang Xuanmei, Ding Yug,Lin Xueqiong. The Canton Fair in "Media Reality" : An analysis of the headlines of the 101-114th Canton Fair by People's Daily Online [J]. Tourism Forum,2016,9(3):1-11.

[10] Li Shuang, Zhou Xuanling,Ding Yu, Wu Yanci. A Study on the Perception of Mainland Residents' Travel Experience to Taiwan: A Text Analysis Based on 98 Mafengwo Travels [J] Tourism Forum, 2015, 8 (6): 7-20.

[11] Li Shuang, Huang Fucai, Qian Liyun. Diversified Supply of Tourism Public Services: Government Function Positioning and Model Selection [J] Tourism Tribune, 2012 (2): 13-22.

[12] Li Shuang, Huang Fucai. Systematic Thinking on the Construction of Tourism Public Service System [J] Tourism Tribune, 2012 (1): 7-9.

[13] Li Shuang, Gan Qiaolin. Research on Tourists' Perception and Evaluation of Tourism Public Services for Large scale Festivals and Events: Based on the Investigation during the 16th Guangzhou Asian Games [J] Journal Of Economic Geography, 2011 (6): 1047-1053.

[14] Li Shuang,Huang Fucai. Research on the Marketization of Tourism Public Services and the Role of Government [J] Resource Development & Market, 2011 (8): 728-731.

[15] Pang Lihua ,Li Shuang. Evaluation and Analysis of Tourism Commentary Identification System Based on Tourist Perception [J] Journal of Beijing International Studies University, 2011 (5): 45-53.

[16] Lin Yuquan , Li Xiaoyan, Li Shuang. Evaluation and Analysis of Tourism Public Service Facilities for Festivals and Events Based on IPA Method: A Case Study of the 2010 Guangzhou Asian Games [J] Journal of South China Normal University (Natural Science Edition, Supplement) 2011,115-118.

[17] Li Shuang, Liu Yan. Construction of tourism public services system base on perspective of value chain theory-case study of Guangzhou city [A].Proceedings of 2010 International Symposium on Green Hospitality and Tourism Management[C].USA: American Scholars Press，2010，312-318.[The paper has been indexed by ISSHP].

[18] Li Shuang,Huang Fucai,Li Jianzhong. Connotation, Characteristics, and Classification Framework of Tourism Public Services [J] Tourism Tribune, 2010 (4): 20-26. (This paper was awarded the Outstanding Paper Award by the Tourism Tribune in 2010)

[19] Li Shuang,Gan Qiaolin,Liu Wangbao. Tourism Public Service System: Construction of a Theoretical Framework [J] Journal of Beijing International Studies University, 2010 (5): 8-15. (This paper was reprinted in full in the 2010 (8) edition of "Tourism Management" by the National People's Congress.)

[20] Li Shuang. Research on the Efficiency Essence and Implementation of Effective Supply of Tourism Public Services [J] Guangdong Science & Technology, 2010 (5): 72-74.

[21] Li Shuang,Li Jianzhong. Construction of Urban Tourism Public Information Service System: A Case Study of Xiamen City [J] Resource Development & Market, 2010 (7): 652-654.

[22] Li Shuang, Gan Qiaolin, Yin Dandan,Feng Shutao. Research on the Current Status and Optimization Path of Tourism Public Service Supply in Guangzhou City[J]. Tropical Geography, 2010(4): 340-344.

[23] Li Shuang.On tourist information search：Overseas studies and its enlightenment[A].Proceedings for the 4th Euro-Asia Conference on Environment and Corporate Social Responsibility: Tourism， MICE and Management Technique Section[C]，Berlin: Wissenschaftlicher Verlag Berlin，2009，100-106. [The paper has been indexed by ISSHP].

[24] Li Jianzhong, Li Shuang,Gan Qiaolin. Research on the Third-Party Supply of Public Services for Festival Event Tourism Activities [J]. Social Sciences Journals, 2009(10): 51-56.

[25] Chen Qinglan,Mo Changwei, Li Shuang. Strategic Implementation and Enterprise Performance: The Mediating Effect of Project Management Mechanisms [J] Naikai Business Review, 2009(10): 20-27. (This paper was reprinted in full in the People's University of China's Periodicals Full-text Database on Enterprise Management Research, 2009(7))

[26] Li Shuang, Huang Fucai. Importance-performance analysis of tourism public services: the case of Xiamen city [A]. Proceedings of 2008 International Conference of Product and Operation Management(ICPOM2008)[C]. USA:SpringerPress,2008. [ISBN978-0-982-24416-6]

[27] Li Shuang. The responsibility border and institute arrangement of government supply of the tourism public services[A]. Proceedings of  2008 International Symposium on  China Hospitality and Tourism Management [C].USA: American Scholars Press，2008，94-99. [The paper has been indexed by ISSHP].

[28] Huang Fucai, Li Shuang,Wei Min. Research on the mechanism of gradient induced viscosity formation [J] Journal of Central University of Finance & Economics, 2007 (9): 63-68.

[29] Li Shuang, Huang Fucai ,Rao Yong,Wei Min. Application of Econometric Analysis Methods in Foreign Tourism Research: Statistical Analysis Based on ATR and TM Literature [J] Tourism Science, 2006 (10): 1-7,25.