Ph.D. Research Assistant Professor
Inbound tourism, tourism sensory experience and sensory marketing, culture and tourism
huahua.li@m.scnu.edu.cn
University of Glasgow Ph.D. 2021-2025
Nankai University Ph.D. 2020-2024
The Hong Kong Polytechnic University M.S. 2018-2020 (Graduate with distinction)
Beijing International Studies University B.M. 2014-2018
2025.02-present South China Normal University Research Assistant Professor
《Introduction to tourism》
ž The National Natural Science Foundation of China Young Scientists Fund, “Understanding China by Travel: The Role of Multisensory Synergy in Shaping Inbound Tourists’ Cultural Cognition”, Principal Investigator (Ongoing)
ž China Postdoctoral Science Foundation, 77th General Program, Principal Investigator (Ongoing)
[1] Li, H., Li, M., Zou, H., Zhang, Y.*, & Cao, J. (2023). Urban sensory map: How do tourists “sense” a destination spatially?. Tourism Management, 97, 104723.
[2] Li, H., Li, M.*, Lin, G., & Qiu, H. (2023). Perceiving destination through animated GIFs: a mixed method design for multifaceted image assessment. Journal of Travel Research, 62(1), 154-175.
[3] Li, H.*, Du, Y., Xue, T., & Jenkins, C. L. (2023). Chinese medical tourism: review and research agenda. Journal of Quality Assurance in Hospitality & Tourism, 24(5), 663-687.
[4] Li, M.*, Lehto, X., & Li, H. (2020). 40 years of family tourism research: Bibliometric analysis and remaining issues. Journal of China Tourism Research, 16(1), 1-22.
[5] Huahua Li (2023). Investigating the effect of sensory experiences for rating behavior under spatial variance. Paper presented at Surrey conference, July 5th-7th, 2023.
[6] Huahua Li & Hanqin Qiu (2021) Different activities, different senses: What is the association between tourism activities and sensory experience? Paper presented at The TRMC 2021 Conference, Oct. 12-14, 2021.
[7] Huahua Li & Hanqin Qiu (2021) "Wow this photo is moving!" How animated visuals play a role in attention attraction--An eye-tracking study. Paper presented at The CAUTHE 2021 Conference, Feb. 9-12, 2021