Consumer and tourist psychology Social media marketing Service marketing Service employee behavior
ben_ye@m.scnu.edu.cn
Ph.D. in Marketing and Management, Faculty of Business, The Hong Kong Polytechnic University, Hong Kong (2012)
B.B.A. in Tourism Management, Sun Yat-sen University, China (2005)
Associate Professor-School of Tourism Management, South China Normal University (2019 to present)
Assistant Professor-Business School, Sun Yat-sen University (2012 to 2019)
(1) Marketing
(2) Strategic Management
(3) Management
(4) Business statistics
(5) Social media marketing
(6) Advanced seminars on tourist marketing
(7) Quantitative research method
l National Social Science Foundation Subsequent Funded Program. An investigation of smart tourism development and tourist subjective well-being. P.I., 250,000 RMB. 2022-2024.
l Natural Science Foundation of Guangdong Province. Customers’ psychological ownership of social media platforms. P.I. 100,000RMB. 2017-2019.
l National Natural Science Foundation of China. "ecological attachment": unspecified spatial human-earth emotional ties in tourist destinations: structure, occurrence, motivation, and effects (No. 41771144). 600,000RMB. Chief CoI，2018-2021.
l National Natural Science Foundation of China. Meaning construction and countermeasures for cascading separation: a study of multi-objective value reconciliation among subordinates and its intervention (No.71772189). 470,000RMB.Chief CoI.2018-2021.
l National Natural Science Foundation of China.A study of the evoking mechanism of entrepreneurial passion and its emotional contagion effect(No.71772192).2018-2021.Chief CoI.480,000RMB.
l National Natural Science Foundation of China. ，71772186，虚拟社区价值共创行为的特征、形成机制及其作用，2018年1月1日到2021年12月31日，48万元，在研，参与者
l National Natural Science Foundation of China. ，71573289，三重视角下旅游需求影响机制及预测的理论构建与实证研究，2016年1月1日到2019年12月31日， 48万元，在研，参与者
l National Natural Science Foundation of China. ，71402195，联盟网络、二元能力与新创企业成长的动态作用机理研究，2015年1月1日到2017年12月31日，19万元，在研，参与者
l National Natural Science Foundation of China. ，71672201，探索鼓舞在市场营销领域的产生、构成及效应机制，2017年1月1日到2020年12月31日，48万，在研，参与者
1. Gu, qiushi,Ye, Ben haobin*,Huang, Songshan (Sam), Wong, Man Sing,Wang, Lei, (2024).Spatial Structure and Influencing Factors of an Emerging Wine Tourism Network: A Case Study of the Ningxia Wine Region. International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/IJCHM-07-2023-0986 (SSCI Q1)
2. Jie, Y., Ye, B. H.*, & Tung, V. W. S. (2024). Optimal preannouncement timing for launching new tourism attractions. Tourism Management, 100, 104837. https://url.scnu.edu.cn/record/view/index.html?key=7cdcdbc6ceb464b2dbf87413caaa1d4b (SSCI Q1)
3. Liang, J., Wang, S., Ye, B. H.*, Tung, V. W. S., Li, R., & Guo, L. (2024). Hotel Inspiration: How the Substantive Servicescape Inspires Customer Satisfaction. Journal of Hospitality & Tourism Research, https://url.scnu.edu.cn/record/view/index.html?key=dbdb28a4173501ba26476fa7af1d9570 (SSCI Q1)
4. Yan, Q., Shen James, H., Xin, W., & Ye Ben, H.* (2024). Examining the ritualized experiences of intangible cultural heritage tourism. Journal of Destination Marketing & Management, 31, 100843. https://url.scnu.edu.cn/record/view/index.html?key=0b7d020c6f6f6e16f5c30c120c8deed3 (SSCI Q1)
5. Li, J. (Justin), Huang, L. (Mandy), He, M., & Ye, B. H.* (2023). Understanding pro-environmental behavior in tourism: Developing an experimental model. Journal of Hospitality and Tourism Management, 57, 213–224. https://url.scnu.edu.cn/record/view/index.html?key=18f165e6c4f65a70ab4028d229a2fe9f (SSCI Q1)
6. Ye, B. H., He, J., Fong, L. H. N., Li, Z., & Yan, Y. Q. (2023). How does cuteness become the cue? Investigating the impact of cute destination spokespersons on tourist travel intention. Journal of Destination Marketing & Management, 27, 100758. https://url.scnu.edu.cn/record/view/index.html?key=5d0fae1f44f707db3d9305783d995812 (SSCI Q1)
7. Yan, Q. Y., Shen, H. J., & Ye, B. H. (2022). Assessing the COVID-19-exacerbated stigma of tourism development as perceived by destination residents. Journal of Sustainable Tourism, 1–20. https://url.scnu.edu.cn/record/view/index.html?key=a40f823ab549eebb53cbc4d641b14473 (SSCI Q1)
8. Hui Fu, Xiong-Hui Xiao, Ben Haobin Ye*, Shujie Fang, Yaoqi Li, & Yingyu Wu. (2022). Stay passionate and carry on: Why passion exhausts and how it can be restored. Current Psychology. https://doi.org/10.1007/s12144-022-03889-z (SSCI Q2)
9. Wei Tu, Li Zhou, Ben Ye Haobin, Qi Yan*. (2022). Conceptualizing and Assessing the Competitiveness of Slow Tourism Destinations: Evidence from the First Accredited Cittàslow in China. SAGE Open, 12(1). https://url.scnu.edu.cn/record/view/index.html?key=cf8ce4e341b141658f8fce19e1d12d51 (SSCI)
10. 顾秋实，叶浩彬*，Vu Huy Quan，黄松山，宋海岩，龚丽丹，张雷（2022）. 新兴葡萄酒旅游目的地空间网络结构及其影响因素—基于社会网络分析方法（QAP）. 地理科学. 42(9) :1619-1626. (CSSCI)
11. York, Q. Y., Yan, L., & Ben, H. Y. (2021). My life matters here: Assessing the adjusted identity of domestic migrant workers at intangible cultural heritage tourism businesses in China. Tourism Management Perspectives, 39, 100856. https://url.scnu.edu.cn/record/view/index.html?key=fd2ec21a4b2f68f7afea9491e7b3946b (SSCI Q1)
12. Qi Yan*, James Shen Huawen, & Ben Ye Haobin. (2022) Embracing panda—assessing the leisure pursuits of subscribers to China’s iPanda live streaming platform, Leisure Studies, 41(3), 341-355. https://doi.org/10.1080/02614367.2021.1998836 (SSCI)
13. Fong, L. H. N., Ye, B. H.*, Leung, D., & Leung, X. Y. (2022). Unmasking the imposter: Do fake hotel reviewers show their faces in profile pictures? Annals of Tourism Research, 93, 103321. https://url.scnu.edu.cn/record/view/index.html?key=d55168d8a3256ead8bbe40771a6e3de1 (SSCI Q1)
14. York Qi Yan, Huwen James Shen, Ben Haobin Ye* & Li Zhou (2021) From axe to awe: assessing the co-effects of awe and authenticity on industrial heritage tourism, Current Issues in Tourism, https://url.scnu.edu.cn/record/view/index.html?key=8e09eced9bb3c7721845f8d189ed497a (SSCI Q2)
15. Huawen James Shen, Libo Yan, Ben Ye Haobin & Qi Yan (2021) We are Wu: assessing Chinese fans’ socio-cultural identification with the only Chinese footballer in a top European league, Leisure Studies, 40(4), 468-479, DOI: 10.1080/02614367.2020.1820554 (SSCI)
16. Fong, L., Nong, S. Z., Leung, D., & Ye, B. H.*. (2021). Choice of non-monetary incentives and coupon redemption intention: monetary saving and price consciousness as moderators. International Journal of Hospitality Management, 94(2), 102816. https://url.scnu.edu.cn/record/view/index.html?key=c4d8c04701f367cb4e510c932c1f5395 (SSCI Q1)
17. Ye, B. H., Ye, H., Li, P., & Fong, L. (2021). The impact of hotel servicescape on customer mindfulness and brand experience: the moderating role of length of stay. Journal of Hospitality Marketing & Management, (2), 1-19. https://doi.org/10.1080/19368623.2021.1870186 (SSCI Q1)
18. Ben Haobin Ye, Lawrence Hoc Nang Fong & Jian Ming Luo. (2021) Parasocial interaction on tourism companies’ social media sites: antecedents and consequences. Current Issues in Tourism, 24(8), 1093-1108. https://doi.org/10.1080/13683500.2020.1764915 (SSCI Q1)
19. Ye, B. H., Tung, V., Li, J. J., & Zhu, H. (2020). Leader humility, team humility and employee creative performance: the moderating roles of task dependence and competitive climate. Tourism Management, 81, 104170. https://url.scnu.edu.cn/record/view/index.html?key=c08e4f4e5f396d1bc161878dc5fcc58a (SSCI Q1)
20. Lawrence Hoc Nang Fong, Rob Law, Ben Haobin Ye*. (2020). Outlook of tourism recovery amid an epidemic: importance of outbreak control by the government. Annals of Tourism Research. https://url.scnu.edu.cn/record/view/index.html?key=d30beab3b8f18865932ab99dbb59614a (SSCI Q1)
21. Qi Yan, Yunhong Hu, Ben Haobin Ye. (2020) Time to update China’s panda loan terms. Science. https://doi.org/10.1126/science.aba3948 (SCI Q1)
22. Zhaofeng Li, Zheng Chen, Ningshu Yang, Kaiyao Wei, Zexin Ling, Qinqi Liu, Guofeng Chen, Ben Haobin Ye*. (2020). Trends in research on the carbon footprint of higher education: a bibliometric analysis (2010–2019). Journal of Cleaner Production, 289. https://url.scnu.edu.cn/record/view/index.html?key=dc998c930cf88b81b79b743ff7aaf65f (SCI Q1)
23. Luo, J. M., & Ye, B. H.*. (2020). Role of generativity on tourists' experience expectation, motivation and visit intention in museums. Journal of Hospitality and Tourism Management, 43, 120-126. https://url.scnu.edu.cn/record/view/index.html?key=026150478e9d82fb4f233afae88ff21c (SSCI Q2)
24. Fu, H., Ye, B. H.*, & Xu, X. (2020). The cross-level effect of shared leadership on tourism employee proactive behavior and adaptive performance. Sustainability, 12(15), 6173. https://doi.org/10.3390/su12156173 (SSCI Q2)
25. Ben Haobin Ye, Ivy Huiyue Ye, Rob Law. (2020) Systematic Review of Smart Tourism Research. Sustainability. https://doi.org/10.3390/su12083401 (SSCI Q2)
26. Dedeolu, B. B., Bilgihan, A., Ye, B. H., Wang, Y., & Okumus, F. (2020). The role of elaboration likelihood routes in relationships between user-generated content and willingness to pay more. Tourism Review. https://doi.org/10.1108/TR-01-2019-0013 (SSCI Q2)
27. York Yan Qi, Ben Ye Haobin*, Feifei Fan & Si Wen. (2020) Why is contemporary China still courting concubines? Exploring the reasons for Chinese audiences’ fascination with concubines’ infighting in television dramas. Leisure Studies, 39(3), 444-453. https://doi.org/10.1080/02614367.2019.1661505 (SSCI Q3)
28. Jun (Justin) Li, Mark A. Bonn, Ben Haobin Ye*. (2019). Hotel employee's artificial intelligence and robotics awareness and its impact on turnover intention: the moderating roles of perceived organizational support and competitive psychological climate. Tourism Management, 73, 172-181. https://url.scnu.edu.cn/record/view/index.html?key=a81365e2282623aa90c360f1b1a16262 (SSCI Q1)
29. Luo, J. M., Chi, F. L., & Ye, B. H.*. (2019). Barriers for the sustainable development of entertainment tourism in macau. Sustainability, 11. https://url.scnu.edu.cn/record/view/index.html?key=767f042889846911cb8e4e75519e25f5 (SSCI Q1)
30. Ye, B. H., Luo, J. M., & Vu, H. Q. (2018). Spatial and temporal analysis of accommodation preference based on online reviews. Journal of Destination Marketing & Management. https://doi.org/10.1016/j.jdmm.2018.03.001. (SSCI Q1)
31. Qi, Y. Y., & Ye, B. H.. (2018). Research note: why gold is so stronghold, revealing the mechanism of china’s golden week holiday system. Leisure Studies(2), 1-7. (SSCI Q2)
32. Dedeoglu, B. B., Bilgihan, A., Ye, B. H., Buonincontri, P., & Okumus, F. (2018). The impact of servicescape on hedonic value and behavioral intentions: the importance of previous experience. International Journal of Hospitality Management, 72, 10-20. (SSCI Q1)
33. Ye, B. H.,Berreda, A., Nusair, K., & Okumus, F. (2017) Website interactivity and brand development of online travel agencies in China: the moderating role of age. Journal of Business Research, online. http://dx.doi.org/10.1016/j.jbusres.2017.09.046. (SSCI Q1)
34. Vu, Q., Luo, J. Ye, B. H. & Law, R. (2018) Evaluating museum visitor experiences based on user-generated travel photos, Journal of Travel & Tourism Marketing,35(4), 493-506. (SSCI Q2)
35. Davis Fong, Ben Haobin Ye* and Rob Law (2016) The Relationship of Impact Factors and Journal Rankings in Tourism. International Journal of Bibliometrics in Business and Management, accepted.
36. Ye, B. H., Fu, H., & Law, R. (2016). Use of impact-range performance and asymmetry analyses to improve OTA website quality. Journal of Hospitality and Tourism Management, 26, 9-17.
37. Fu, H., Ye, B. H.*, & Xiang, J. (2016). Reality TV, audience travel intentions, and destination image. Tourism Management, 55, 37-48. (SSCI Q1)
38. Qiu, H., Ye, B. H.*, Bai, B., & Wang, W. H. (2015). Do the roles of switching barriers on customer loyalty vary for different types of hotels?.International Journal of Hospitality Management, 46, 89-98. (SSCI Q1)
39. Vu, H. Q., Li, G., Law, R., & Ye, B. H.* (2015). Exploring the travel behaviors of inbound tourists to Hong Kong using geotagged photos. Tourism Management, 46, 222-232. (SSCI Q1)
40. Lianping Ren, Hanqin Qiu, Ben Haobin Ye (2015)Understanding Customer Satisfaction With Budget Hotels Through Online Comments: Evidence From Home Inns in China. Journal of Quality Assurance in Hospitality & Tourism. 16(1), 45-62.
41. Hanqin Zhang Qiu, Ben Haobin Ye*, Kam Hung, York Yan Qi. (2015)Exploring Antecedents of Employee Turnover Intention— Evidence of China’s Hotel Industry. Journal of China Tourism Research.11 (1), 53-66.
42. Hui Fu, Ben Haobin Ye*, Rob Law. (2014)You Do Well and I Do Well? The Behavioral Consequences of Corporate Social Responsibility. International Journal of Hospitality Management. 40, 62-70. (SSCI Q1)
43. Ben Haobin Ye, HanqinQiu, James Shen, Carey Goh (2014) Does social identity affect residents’ attitude toward tourism development? An evidence from the relaxation of the Individual Visit Scheme. International Journal of Contemporary Hospitality Management, 26 (6), 907-929. (SSCI Q1)
44. Yan, Y. Q., Zhang, H. Q., & Ben Haobin Ye (2014). Assessing the impacts of the high-speed train on tourism demand in china. Tourism Economics, 20(1), 157-169. (SSCI)
45. Ben Haobin Ye*, Hanqin Zhang Qiu, Peter P. Yuen, (2013) Cultural conflicts or cultural cushion? Annals of tourism Research, 43(4), 321-349. (SSCI Q1)
46. Ben Haobin Ye*, HanqinQiu, Jessica (Jingxue)Yuan, (2013) Intentions to Participate in Wine Tourism in an Emerging Market: Theorization and Implications. Journal of Hospitality & Tourism Research, 41(8), 1007-1031. (SSCI Q1)
47. Hanqin Zhang Qiu, Jessica (Jingxue)Yuan, Ben Haobin Ye*, Kam Hung, (2013) Wine Tourism Phenomena in China: An Emerging Market. International Journal of Contemporary Hospitality Management, 25(7), 1115 - 1134. (SSCI Q1)
48. 颜麒，吴晨光，叶浩彬。离岛免税政策对海南省旅游需求影响效应实证研究，《旅游学刊》，2013年第28卷，第10期，第47-51页。
49. Ben Haobin Ye*, Hanqin Zhang Qiu and Peter P. Yuen. (2012) An Empirical Study of Anticipated and Perceived Discrimination of Mainland Chinese Tourists in Hong Kong: The Role of Intercultural Competence. Journal of China Tourism Research, 8(4), 417-430.
50. Ben Haobin Ye*, Hanqin Zhang Qiu and Peter P. Yuen.(2012) Perceived Discrimination in the Context of High and Low Interactions-Evidence from Medical and General Tourists, Asia Pacific Journal of Tourism Research, 17(6), 635-655. (SSCI)
51. Ben Haobin Ye*, Hanqin Zhang Qiu, and Peter P. Yuen (2011) Motivations and experiences of Mainland Chinese medical tourists in Hong Kong. Tourism Management, 32 (5), 1125-1127. (SSCI Q1)
52. HanqinQiu Zhang; Qi Yan; Haobin Ye (2008) A Comparative Analysis of the Mechanism of Policy Change in China's Travel Agency and Hotel Sectors. Journal of China Tourism Research, 4(3&4), 229 – 247.
Ad-hoc reviewer
l Tourism Management
l International Journal of Hospitality Management
l International Journal of Contemporary Hospitality Management
l Journal of Hospitality and Tourism Research
l Journal of Destination Marketing & Management
l Current Psychology
l Tourism Review
l Asia-Pacific Journal of Tourism Research