Ph D./Associate Professor/Associate ；Dean of the School
rural tourism、management of small and micro tourism enterprises、tourism stakeholder management、destination marketing
guohua@m.scnu.edu.cn
Sept 2004-Jun 2007, Ph D. of Management, Jinan University
Sept 1998-Jun 2001, Master of Management, Wuhan University
Sept 1994-Jun 1998, Bachelor of Economics, Wuhan University.
July 2001--present，faculty member，School (Department) of Tourism Management, South China Normal University.
Aug 2014—Aug 2015，Visiting Scholar, School of Tourism Industry Management, University of Hawaii at Manoa, USA.
Apr 2024，Visiting Scholar, Tin KaPing Education Fund (“Visiting Scholars from the Chinese Mainland Scheme”), The Education University of Hong Kong.
Undergraduate Courses：
Principles of Management, Marketing Management, Operation and Strategic Management of Tourism Enterprises, Theory and Practice of Community Tourism
Graduate Courses：
Smart Tourism and Marketing，Thesis writing and academic norms，Teaching design and case analysis of tourism service
Research Projects：
1. Discipline Co-construction Project of Philosophy and Social Sciences Planning of Guangdong Province in 2024. Research on the Implementation Mechanism of Common Prosperity of Rural Tourism Sites in Guangdong Province from the Perspective of Sustainable Livelihoods,2024—2026.
2. National Natural Science Foundation Project. Research on the Formation Mechanism of Resilience in Rural Tourism Communities: From the Perspective of Actor Network Theory，2018 -2020.
3. Humanities and Social Sciences Research Planning Fund Project of Chinese Ministry of Education. Research on the Paradigm Shift and Practical Path of Psychological Empowerment in Rural Tourism Communities: a Case Study of Wuyuan County, Jiangxi Province，2015—2018.
4. Research Project of the 2014 Youth Expert Training Program of China National Tourism Administration. Research on the Institutional Construction and Practical Path of Empowering Rural Tourism Communities in China: A Case Study of Wuyuan County, Jiangxi Province，2014—2017.
5. Guangzhou Philosophy and Social Sciences 2014 Planning Co construction Project. Exploring the Marginalization Dilemma and Empowerment Path of Suburban Farmers in Guangzhou under the Background of Tourism Development: a Case Study of Xiaozhou Village in Guangzhou City，2014—2016.
6. Humanities and Social Sciences Youth Fund Project of the Ministry of Education. Research on Stakeholder Management Model in the Development of Tourism Communities in Underdeveloped Areas: A Case Study of Wuyuan County, Jiangxi Province，2009—2012.
7. Guangdong Provincial Natural Science Foundation Doctoral Launch Project. Research on Stakeholder Management Model of Rural Tourism Communities in Guangdong Province，2009—2011.
8. Guangzhou Philosophy and Social Sciences "Eleventh Five Year Plan" 2006 Annual Project. Research on Guangzhou’s Urban Tourism Development from the Perspective of Stakeholder，2006—2009.
Published Journals
1. GUO Hua, CHEN Liru, MA Wenxiu. Dynamic factors and mechanism of knowledge transfer among small and micro enterprises in rural tourism: An exploratory research based on grounded theory[J]. Tourism Tribune, 2023, 38(4): 52-65.
2. GUO Hua, JORDAN Evan. Social Exclusion and Conflict in a Rural Tourism Community: A case Study from Likeng Village, China[J]. Tourist Studies, 2022，Vol. 22(1): 42-60.
3. YI Tingting, SUN Jiani, GUO Hua (corresponding author). Understanding the Impact of Functional or Emotional Reviews on Tourists’ Trust and Travel Intentions[J]. Transformations in Business & Eco- nomics，2021，Vol. 20, No 3C (54C): 546-565.
4. GUO Hua, YANG Yuxiang. Research review of sustainable livelihood of rural tourism[J]. Tourism Tribune, 2020, 35(9): 134-148.
5. GUO Hua ,YANGLI Linzi ,YANG Yuxiang ,CHEN Liru. A Literature Review on Tourism Destination Resilience after Major Disaster Events: Concepts, Countermeasures and Experiences [J]. Tourism Forum，2021，14（4）：77-90.
6. GUO Hua. A Study on Rural tourism community development from the perspective of empowerment theory [J]，Rural Economy，2012（3）：47~51.
7. GUO Hua. A Study on Urban Tourism Sustainable Development from the Perspective of Stakeholders[A]. Proceedings of The Fifth International Symposium on Green Hospitality and Tourism Management(2011)[C]. The American Scholars Press.
8. GUO Hua，GAN Qiaolin. Rural Tourism Community Residents’ Multi-dimensional Perception of Social Exclusion——A Qualitative Research on the Case of Likeng Village in Wuyuan，Jiangxi Province [J]. Tourism Tribune，2011，（8）.
9. GUO Hua. The choice of institutional change path of rural tourism community from the perspective of stakeholders -- a case study of Wuyuan County, Jiangxi Province [J]. Journal of Jiangxi Agricultural University (SOCIAL SCIENCES EDITION)，2011，（2）.
10. GUO Hua. Research on Stakeholders of rural tourism community: from the perspective of institutional change [M]. Guangzhou：Jinan University Press，2010, ISBN 978-7- 81135-478-2.
11. GUO Hua. A Literature review and enlightenment of foreign tourism stakeholders research[J]，Human Geography, 2008（2）：100~105.
12. SONG Yibing，GUO Hua，HE Xiang. Research on China ASEAN Regional Tourism Cooperation from the Perspective of the Maritime Silk Road[M]. Guangzhou: Guangdong Travel &Tourism Press，2017（Supported by the National Publishing Fund）.