Department of Hospitality Management

2006 to the present, School of Tourism Management, South China Normal University

Undergraduate Courses:

Micro-economics

Experience design and service innovation

Tourism and development

Postgraduate Courses

Cultural politics and tourism management

Research travel and tourism education innovation

Policy for vocational education

Academic Projects

1. Hosted the 2023 National Social Science Fund annual project “Research on the mechanism of knowledge transfer promoting the realization of ecological product value in nature reserves” (October 2023 - October 2026), project approval number 23BJY141, ongoing.

2. Hosted the 2023 Guangdong Social Science Planning Project “Research on the Mechanism of Ecological Education to Enhance the Resilience of Nature Reserve Villages: A Case Study of Danxia Mountain in Guangdong Province” (October 2022 - October 2025), project approval number GD22CYJ24, ongoing.

English Journal Publications

1. LIU Jun, Zhong Dixi, LIU Jinghua, etal. B&B accommodation entrepreneurship in rural China: How does embeddedness make a difference?[J]. Journal of Hospitality and Tourism Management, 2023(56):284-294. (Indexed in SSCI; Published by Elsevier).

Chinese Journal Publications

1. LIU Jun, ZHAN Shenglan, ZHENG Shilin, etal. Rurality Production and Consumption of Homestay Inn Tourism[J]. Tourism Tribune, 2023,38(10):151-159.

2. LI Guiqing, LIU Jun, XIE Jia. A New Way to Coordinate the Conservation and Development of Protected Natural Areas: From the Perspective of Knowledge Transfer[J]. Tourism Science, 2023,37(6).

3. ZHOU Tongxin, LIU Jun. Research on production mechanism of educational tourism products in nature reserves: A case study of Danxia Mountain, Guangdong Province[J]. Journal of Chinese Ecotourism, 2023,13(3):466-482.

4. LI Guiqing, XIE Jia, LIU Jun. A Study on the Mechanism of Intellectual Elites' Development in the Knowledge-oriented Community Tourism[J]. Tourism Tribune, 2023(1):109-121.

5. LIU Jun, ZHOU Bilei. The Core Connotation and Practical Path of "Tourism + Education". Tourism Tribune, 2022(11):1-3.

6. CAI Xiaomei, CAO Jin, LIU Jun. The application and prospect of assemblage theory in human geography research[J]. Acta Geographica Sinica, 2022,77(10):2633-2649.

7. TAN Liangmin, ZHOU Bilei, LIU Jun. Learning in Educational Tourism: Retrospect and Prospect[J]. Tourism Science, 2022,36(1):36-49.

8. ZHOU Bilei, TAN Liangmin, LIU Jun. "Who Am I": The Construction of Dialogical Self in the Global Backpacking Travel of the Post-00s Youth[J]. China Youth Study, 2021(3):13-20.

9. CHEN Pinyu, YUAN Chao, KONG Xiang, LIU Jun. Rethinking the critical geography of tourism on Stephen Britton[J]. Geographical Research, 2021(4):1209-1222.

10. CHEN Pinyu, LIU Jun. The Formative Factor of Political Distrust and Its Impact Under Tourism Development Background[J]. Tourism Tribune, 2020(2):93-107.

11. LIU Jun, ZHOU Tongxin. Intrinsic Tensions of Study Tourism Development: A Multi-Stakeholders Perspective[J]. Tourism Science, 2020(4):101-114.

12. LIU Jun, CHEN Chen. The Construction of a Sustainable Ecosystem for the Study Tour Industry in the Post-epidemic Era. Tourism Tribune, 2020,35(9):7-10.

Selected Monographs

1. Liu Jun, Chen Chen. “Hainan Tropical Rainforest National Park” . Central China Normal University Press, 2024.

2. Liu Jun. “Development and influencing factors of coastal tourism resorts in China”. Science Press,2022.

Editorial Board Member

1. Tourism Tribune (CSSCI Journal), Editorial Board Member

2. Tourism Science (CSSCI Journal), Editorial Board Member

3. Tourism Forum, Editorial Board Member