Department of Hospitality Management

Aug.2018-Aug.2019,Visiting scholar(Supported by China Scholarship Council),College

of Merchandising, Hospitality and Tourism Management, University of North Texas, USA;

Sept.2011-Apr.2016,Engaged in scientific research，Post-doctoral workstations of

Applied Economics of the National Academy of Economic Strategy (NAES) of the Chinese Academy of Social Sciences (CASS);

July.2002 to the present, Engaged in teaching and research work, School of Tourism Management, South China Normal University.

Undergraduate Courses:

"Microeconomics";

"Macroeconomics";

"Service Operations Management";

"Tourism Economic Hotspots and Public Policy";

"Marketing";

"Tourism Marketing";

"Hotel Service Marketing and Planning Practices";

"Risk Management for Study Tours", etc.

Postgraduate Courses:

"Research on Industrial Transformation and Leisure Consumption";

"Principles of Education";

"Frontiers of Interdisciplinary Tourism Research";

"Tourism Service Teaching Design and Case Analysis";

"Theory and Practice of Tourism Vocational Education", etc.

National Social Science Fund Project: Evolution Mechanism, Realization Path, and

Policy Guarantee Research on the Interactive Development of Modern Service Industry and New-type Urbanization (ranked second);

National Social Science Fund Project: Study on the Difficulties and Countermeasures

of Optimizing Industrial Structure during the 12th Five-Year Plan Period (ranked second);

National Social Science Foundation Major Project: Research on the Path and Strategy for Expanding the Opening up of China's Service Industry to the Outside World (major participant);

National Social Science Fund Major Project: Research on the Development Strategy of China's Modern Service Industry (major participant);

National Natural Science Foundation Project: Spatial Effects and Driving Mechanisms of the Impact of Information Technology on Innovation in Knowledge-intensive

Service Industries (major participant);

General Program of China Scholarship Council (project leader);

Guangdong Province Quality Engineering Project: Teaching and Research Section of

Service Management Course Group (project leader);

Guangdong Province Quality Engineering Project: Hotel Management Specialty (project leader);

Guangdong Quality Engineering Project: South China Normal University-Guangzhou

Grandview Marriott Hotel Practice Teaching Base (project leader);

Guangdong Province Higher Education Teaching Research and Reform Project:

Research on the "Five-in-One" collaborative education mechanism for innovative development (project leader);

Guangdong Province Higher Education Teaching Research and Reform Project:

Research and Application of Construction of Knowledge Graph in Microeconomics

under the Background of Digital Transformation (project leader);

Guangdong Province First-Class Undergraduate Course Project: Microeconomics (project leader);

Guangdong Province First-Class Undergraduate Course Project: Service Operations Management (project leader);

Guangdong Province Curriculum Ideological and Political Reform Demonstration

Project: Microeconomics (Lorenz curve, Gini coefficient, and Targeted Poverty Alleviation) (project leader);

The Key Project of Course Ideological and Political Construction of Guangdong

Higher Education Teaching and Management Association: Microeconomics (project

leader);

Guangdong Province Quality Engineering Project: South China Normal University-

Guangzhou Westin Hotel Off-campus Practice Teaching Base (ranked second);

Guangdong Province Quality Engineering Project: Tourism Management Comprehensive Experimental Teaching Demonstration Center (ranked third);

Guangdong Province Higher Education Teaching Research and Reform Project:

Research and Practice on Hybrid Teaching Reform Based on Big Data Platform

(major participant);

National Education Science Planning Key Project of the Ministry of Education:

Research on the Theory of Education Industry and Education Service Products

(deputy leader, ranked second);

Guangdong Natural Science Foundation Project: Industrial-Spatial Effects and Mechanisms of the Impact of Information Technology on Innovation in Guangdong's

Knowledge-Intensive Service Industry (ranked third);

Research Project on Major Decision-making Consultation in Guangdong Province:

Research on Promoting and Improving the Reform of Monopoly Industries in

Guangdong (major participant);

Project commissioned by the National Development and Reform Commission:

Research on the Reform of the Financial and Tax System in the Service Industry and the Expansion of Service Consumption Policies (major participant);

Guangdong Provincial Development and Reform Commission commissioned research

project: Research on the Development Policies of the Service Industry in Guangdong Province (major participant);

Ministry of Culture and Tourism of China: Research on New Trends and Formats in

the Tourism Industry (major participant);

National Tourism Administration of the People's Republic of China: Compilation of

"Encyclopedia of Tourism at Home and Abroad" (major participant);

Guangdong Natural Science Foundation project: Research on the Integration and

Development of Tea Culture Tourism Resources from the Perspective of Matching

Supply

and Demand (major participant);

Guangdong Province Science and Technology Department Science and Technology

Plan Project: Analysis of Industry Relations and Industry Impact of Sports Industry 

(major participant);

Guangdong Province Science and Technology Department Science and Technology

Plan Project: Research on the Development of High-tech Tourism Products in

Guangdong Province (ranked second);

Guangdong Provincial Department of Science and Technology Project: Research on the Green Technology Innovation Path of Guangdong Province's Tourism Industry

(major participant);

Guangdong Provincial Department of Science and Technology Project: Research on the Informatization of the Third Industry in Guangdong Province (major participant);

Special Strategic Research Project on Medium & Long-term Science and Technology Development Planning in Guangdong Province: Research on the Strategic Study of

Service Industry Technology Development Issues in Guangdong Province (major

participant);

Project Entrusted by the Government of Panyu District, Guangzhou: Research

on the Development Policies and Positioning of the Commerce and Trade

Industry in Panyu District, Guangzhou (major participant);Project Entrusted by the Government of Dongsheng District in Ordos: Research on Planning of the Tertiary

Industry Development of Dongsheng District in Ordos (major participant);

Commissioned Research Project of Huangpu Port Economic Zone, Guangzhou

Development Zone: The 14th Five-Year Plan Development Planning of

Huangpu Port Economic Zone, Guangzhou Development Zone (major participant);

Basic Laboratory Construction Project of South China Normal University: Liquor Bar Comprehensive Laboratory (project leader);

Project of School-level Excellent Undergraduate Courses from the Perspective of Curriculum Ideology and Politics in South China Normal University: Macroeconomics (project leader);

Project of School-level Excellent Graduate Courses from the Perspective of Curriculum Ideology and Politics in South China Normal University: Industrial Transformation and Tourism and Leisure Consumption (project leader) etc.

English Journal Publications

Huang, S., Qu, H.*, Wang, A. (2023). Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth: mediation of trust and consumer identification. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-10-2022-1300 (SSCI; corresponding author).

Huang, S., Wang, A., Qu, H.* (2023). Impact of perceived corporate social responsibility on peer-to-peer accommodation consumers’ repurchase intention and switching intention. Journal of Hospitality Marketing & Management, 32(7), 893-916. https://www.tandfonline.com/doi/full/10.1080 (SSCI; corresponding author).

Qu, H., Leung, X., Huang, S., He, J. (2021). Factors affecting hotel interns' satisfaction with internship experience and career intention in China. Journal of Hospitality, Leisure, Sport & Tourism Education, Vol.28, Article number 100311. https://doi.org/10.1016/j.jhlste.2021.100311 (SSCI).

Chinese Journal Publications

Qu Hua, Xia Jiechang. An Empirical Study on Relationship Between Tourism and Economic Growth of China—A Research Based on Data from 1985 to 2009[J].Finance &Trade Economics, 2011(08):106-112+137. (CSSCI)

Qu Hua. International Comparative Study on Education Service Consumption[J]. Finance &Trade Economics, 2010(02):86-91. (CSSCI)

Qu Hua, Liang Yankun. A Study on the Perception of Guangzhou Tourism Destination Image Based on Online Travel Notes[J].Social Sciences in Guangdong, 2017(06): 202-209. (CSSCI)

Qu Hua, Liu Rongrong. Study on Regional Tourism Competitiveness Evaluation and Spatial Pattern Evolution: Taking Guangdong Province as an Example[J].Journal of Chongqing University (Social Sciences Edition), 2020, 26(04): 38-53. (CSSCI)

Qu Hua, Liu Rongrong. Regional Difference of the Impact of Urbanization on Service Industry in China: An Empirical Study Based on System GMM Model[J]. Journal of Chongqing University (Social Sciences Edition), 2018, 24(02): 15-23. (CSSCI)

Qu Hua, Xia Jiechang. Actively Promoting Green Transformation of Tourism Industry in China[J]. Macroeconomics, 2011(08): 35-39+64. (CSSCI)

Qu Hua, Liu Rongrong. Research on the Dynamic Relationship between Inbound tourism, Economic Growth, and the RMB Exchange Rate—An Empirical Analysis Based on China’s Data from 1985 to 2014[J]. Journal of Southwest Minzu University(Humanities and Social Sciences Edition), 2016, 37(08):137-141. (CSSCI)

Qu Hua, Xia Jiechang, He Shaojun. On Deficit of Tourism Service Trade in China: An Analysis Based on the Data since 2000[J]. Journal of Southwest Minzu University(Humanities and Social Sciences Edition), 2015, 36(09):137-141. (CSSCI) (Tourism Management, periodical material reprinted by books and information center of Renmin University of China,No.12,2015）

Qu Hua. Spatial Differences in the Role of Inbound Tourism in Stimulating Regional Economic Growth: An Empirical Study Based on Panel Data of 28 Provinces in China[J]. Journal of Southwest Minzu University (Humanities and Social Sciences Edition), 2014, 35(09): 134-138. (CSSCI)

Qu Hua, Xia Jiechang. A study on the Impact of Inbound Tourism on Service Industry of China Based on Panel Data[J]. Journal of Southwest Minzu University(Humanities and Social Sciences Edition), 2013, 34(12): 147-151. (CSSCI)

Qu Hua, Chen Linlin, Zhang Li. Research on the Impact of Urbanization on China's Provincial Service Economic Growth[J]. Study & Exploration, 2021(06):138-144. (CSSCI)

Qu Hua, Xia Jiechang, Ma Peng. An Empirical Study on the Relationship between Consumption, Investment, Exports, and Economic Growth in China: Based on Data from 1978 to 2010[J]. Inquiry into Economic Issues 2013(03):37-41. (CSSCI)

Qu Hua, Chen Minling. The Impact of RMB Exchange Rate Changes on the Demand for Japanese Tourists to China: An Empirical Study Based on Data from 1985 to 2009[J]. Inquiry into Economic Issues, 2011(12): 64-67. (CSSCI)

Qu Hua, Peng Meiqing. Influences and Countermeasures of Sports Competitions Held in Guangzhou on its Tourism[J]. Journal of Wuhan Sports University, 2009, 43(11): 41-45. (CSSCI)

Qu Hua, Xia Jiechang. An Empirical Analysis on the Impact of Tourism Development on the Fiscal Revenue of China[J]. Journal of Beijing International Studies University, 2013, 35(09): 23-28. (Reprinted by the Journal of Tourism Management, 1st issue of 2014, Photocopy Material of Renmin University of China).

Qu Hua. Policy Analysis and Development Countermeasures Exploration of Services Sectors of China[J]. Future and Development, 2007(08): 21-24+20. (CSSCI)

Qu Hua. Analysis on the Information Asymmetry in the Production of Educational Services[J]. Nanjing Journal of Social Sciences, 2008(10):127-132. (CSSCI)

Qu Hua. Analysis on the Problems and Countermeasures in the Supply of Higher Education Services in China[J]. Nanjing Journal of Social Sciences, 2007(02):114-119. (CSSCI)

Qu Hua. Analysis on the Characteristics of Overseas Education Service Consumption[J]. Consumer Economy, 2008(05): 75-78. (CSSCI)

Qu Hua. Demand Analysis of Educational Service Products in China[J]. Future and Development, 2006(08):47-52. (CSSCI)

Qu Hua. Overview of Domestic Education Service Products and Education Industry Research in Recent Years[J]. Productivity Research, 2005(06):165-166. (CSSCI)

Qu Hua. On Countermeasures of Talents-training of China after the Entry of China into WTO[J]. Science and Technology Management Research, 2007(05):211-212. (CSSCI)

Tian Kan, Qu Hua. Empirical Study on the Consumption of Medical and Health Care Services by Urban and Rural Residents in China[J]. Public Finance Research, 2015(07):46-50. (CSSCI)

Xia Jiechang, Qu Hua, Shang Xinxin. Measurement of the Competitiveness Level of Provincial Cultural Industry and Its Evolution of Spatio-temporal Pattern in China[J]. Journal of Capital University of Economics and Business, 2023, 25(02):3-14. (CSSCI-E, Peking University Core Journal)

Qu Hua, Xia Jiechang. Reflections on Expanding People’s Consumption Need for Fitness and Leisure in China[J]. Consumer Economics, 2013, 29(01): 66-70. (CSSCI-E, Peking University Core Journal)

Qu Hua. On the First Impression of Tourism Services[J]. Commercial Research, 2005(16):44-46. (Peking University Core Journal)

Qu Hua, Liu Rongrong. Discussion on the Development of Rural Tourism Products in China Under the Background of Supply-side Reform[J]. Consumer Economy, 2017, 33(05): 65-69. (Peking University Core Journal)

Qu Hua. The Cost-based Method and its Application in the Education Industry[J]. Inquiry into Economic Issues, 2006(05):138-143. (Peking University Core Journal)

Qu Hua. The Impact Factors of Education Service Supply[J]. Inquiry into Economic Issues, 2006(12):128-131. (Peking University Core Journal)

Qu Hua, Xia, Fei. Suggestions for promoting the development of the health industry in China[J]. China's National Conditions and Strength, 2013(03): 46-48.

Qu Hua, Liu Rongrong. A Quantitative Research of the Influence of Lodging and Catering Industry on the Growth of Service Industry in China: An Empirical Analysis Based on the Data from 1985 to 2014[J]. Journal of Management, 2016, 29(06): 34-41.

Qu Hua, Shang Xinxin. A Study of the Impact of Tourism Human Capital on Regional Tourism Economy Growth in China[J]. Economic Forum, 2023(01): 113-125.

Qu Hua, Luo Jing. Discussion on promoting the development of Chinese industrial tourism from the international perspective[J]. Future and Development, 2021, 45(01): 20-24.

Qu Hua, Luo Jing. Integration of Rural Culture and the Tourism Industry: Literature Review and Research Prospects[J]. Tourism and Hospitality Prospects, 2022, 6(01): 89-110.

Qu Hua, He Jiamin. Discussion on the Path to the Tourism Characteristic Town Development in China[J]. Future and Development, 2018, 42(12): 23-26+15.

Qu Hua, He Jiamin, Chen Donglei. The impact of accommodation and catering industry on the growth of service industry in Guangzhou— Comparison with Beijing and Shanghai[J]. Productivity Research, 2017(06):63-66.

Qu Hua, He Jiamin, Liu Rongrong. Discussion on the Current Situation and Development Path of Hospitality Industry in Shanghai[J]. Special Economic Zones, 2017(08):107-109.

Qu Hua, Xia Jiechang. An empirical study on the relationship between urban residents' tourism consumption and their income[J]. Social Sciences in Heilongjiang, 2011(06): 69-72.

Qu Hua. Study on Models of Service Quality Management and Quality Management Inovation of Tourism Enterprises in China[J].Journal of Shijiazhuang University of Economics, 2009, 32(03): 60-63.

Qu Hua, Zhang Li. Research progress on all-for-one tourism development in China[J]. Vacation Tourism, 2018, (07): 27-29.

Xia Jiechang, Qu Hua. On Relationship Between Domestic Tourism Consumption and Income of Rural Residents in China——An Analysis Based on Cointegration Test and Granger Causality Test Using Data from 1994 to 2010[J]. Journal of Beijing International Studies University, 2013, 34(01):10-17.

Xia Jiechang, Qu Hua. An Empirical Study on the Interactive Development of Tourism Industry and Service Industry in China[J]. Journal of Beijing International Studies University, 2014, 36(11): 21-28.

Xia Jiechang, Qu Hua. Empirical Analysis and Promotion Strategy of International Competitiveness of China's Tourism Service Trade[J]. Journal of Zhejiang Shuren University (Humanities and Social Sciences), 2017, 17(03):30-36.

Liu Rongrong, He Jiamin, Qu Hua*. Analysis of factors influencing tourist satisfaction in cultural and creative tourism destinations: A case study of Redtory Art & Design Factory in Guangzhou[J]. Journal of Hubei University of Economics (Humanities and Social Sciences), 2019, 16(01):79-82.

He Jiamin, Liu Rongrong, Qu Hua. Survey on Tourist Satisfaction of Urban Cultural and Creative Tourism Areas——A Case Study of Redtory Art & Design Factory in Guangzhou[J].Journal of Liaoning Educational Administration Institute (Journal of Shenyang Normal University Educational Science Edition), 2018, 35(04): 100-105.

Chen Jia'ao, Qu Hua. Review of Rural Tourism Research in China[J].Special Zone Economy, 2021(04):158-160.

Qu Hua. Research on Thoughts and Theories of Abroad Education Industry: Overview, Comparison and Enlightenment[J].Journal of Shijiazhuang University of Economics, 2007(05):121-126.

Qu Hua. On Education Industry and Education Service Product[J].Journal of Shanxi University of Finance and Economics (Higher Education Edition), 2004(04):4-7.

Qu Hua. Formation and characteristics of modern educational industry[J].Journal of Guangdong Youth Cadre College, 2003(04):74-77.

Qu Hua, Wu Xuemei. Discussion on the teaching reform of "Service Operations Management" from the Perspective of Curriculum Ideology and Politics[J]. Industrial & Science Tribune, 2024, 23(14): 182-184.

Qu Hua. Exploration and practice of the teaching reform of "Microeconomics" in Tourism Management Major from the Perspective of Curriculum Ideology and Politics[M]//.Chen Wenhai, et al. Compilation of excellent teaching cases in university courses from the Perspective of Curriculum Ideology and Politics. Guangzhou: Guangdong Higher Education Press, 2021. 

Qu Hua, Shui Taojie. Exploration of Full English Teaching Based on BOPPPS Model——Taking “Hotspots of Tourism Economy and Public Policy” as an Example [J].Journal of Liaoning Educational Administration Institute, 2021, 38(03):50-55.

Qu Hua, Liu Jun. Exploration of teaching reform and talent cultivation mode in hotel management major[J].Journal of Liaoning Educational Administration Institute,2017, 34(03):59-63.

Qu Hua, Xu Yuanping. On the Application of Seminar-based Teaching Method in “Hotel Service Marketing” [J]. Educator (Higher Education Forum), 2017(07):94-96.

Qu Hua. On the Application of Case-based Teaching Method in Tourism Economics Teaching[J]. Journal of Liaoning Educational Administration Institute, 2007(05):85-87.

Liu Rongrong, Qu Hua. On the Application of Superstar Learning App in Curriculum Teaching Reform——Taking “Industrial Economics” as an Example[J].Journal of Liaoning Educational Administration Institute, 2020, 37(03):82-84.

Qu Hua. Problems and Countermeasures in Bilingual Teaching——Concurrently Discussion on Bilingual Teaching of Tourism Economics[J].Journal of Guilin Normal College (Comprehensive Edition), 2004(02):57-59.

Main works

 "The 21st Century Maritime Silk Road and Boutique Tourism" (National Publishing Fund Project, "13th Five-Year Plan" National Key Publishing Project Funding), Guangdong Tourism Publishing House, 2017.

"A Study on the Production and Consumption of Educational Service Products" (funded by the Sun Yat-sen University's "Project 985" Innovation Base Project), Economic Science Press, 2009.

"A Study on Urban Residents' Service Consumption in China" (ranked second), Economic Management Press, 2014.

"The Frontiers of Chinese Service Economy Theory (1)" (coauthor), Social Science Literature Press, 2014.

"The Report on the Development of China's Service Industry-2012" (coauthor), Social Sciences Academic Press, 2012.

"Theoretical Study on Educational Service Products" (coauthor), Sun Yat-sen University Press, 2009.

"A Study on the Development and Reform of the Service Industry in Guangdong Province" (coauthor), China Market Publishing House, 2005.

"The Report on Opening-up of Service Industry in Guangdong-2014" (coauthor), Economic Management Publishing House, 2014.

"Tourism Economics" (coauthor), South China University of Technology Press, 2008.

"Travel Agency Management" (coauthor), South China University of Technology Press, 2004.

Vice Secretary-General of the Guangdong Association for Service Sector Research (2016.12-present), Director (2004-present).

Guest Researcher (2008-present), China Center for Service Sector Research (CCSSR) in Sun Yat-sen University.

     Evaluation Expert/Review Expert of Guangzhou Association of Tourist Attractions, Professional Title Evaluation Committee of Guangdong Provincial Brand Engineering and Technical Talent, Degree and Graduate Education Development Center of the Ministry of Education, and journals.