PhD. Senior Lecturer；Director of International Affairs Office, School of Tourism Management
Anthropology in Tourism, Sustainable Business Models Lifestyle-oriented Tourism Entrepreneurship, Small Tourism Business
wuying@m.scnu.edu.cn
Educational Background
Sept 2019- June 2023, PhD in Tourism and Hospitality Management, School of Hotel and Tourism Management, Polytechnique University of Hong Kong, HKSAR, China
Sept 2010-June 2011, MA in Anthropology, School of Humanities, Chinese University of Hong Kong, HKSAR, China
Sept 2000-Nov 2001, MSc in International Marketing, University of Strathclyde, Glasgow, UK
Sept 1997-June 2000, BA in English Literature, Guangdong University of Foreign Affairs, switched to BA in Business, University of Westminster, London, UK
Professional Qualifications
Dec 2024, hold Advance Hospitality Revenue Management Qualification, China
July 2015, hold Wine Sommelier, Level Two.
July 2014, hold Tea Ceremony Skills, Advance.
July, 2003, hold National Tour Guide Certificate, China.
Nov 2002 to July 2004, Sales consultant and tour guide, China Merchants International Travel Company
July 2004 to the Present, full-time faculty staff, teaching in the School of Tourism Management, South China Normal University, Guangdong, China
July 2014-March, 2016, filed research, participatory action researcher in YHA Youth Hostel, Guangzhou, China
Undergraduate Courses:
Anthropology in Tourism, Sociological Theories and Issues
Youth Hostel Management Practice, Travel Company, and OTA Management, Revenue Management, Tour Guiding Service Skills, English for International Tourism,
Postgraduate Courses
Small Tourism Enterprises Entrepreneurship,
Academic Projects participated
National Natural Science Foundation of China, Young Scientists Fund Project, 71802086, Research on the Motivations and Mechanisms of Tourists’ Emotional Sharing in Social Media Context, January 1, 2019 to December 31, 2021, Participant
National Natural Science Foundation Project. Research on the Formation Mechanism of Resilience in Rural Tourism Communities: From the Perspective of Actor Network Theory，2018 -2020. Participant
Academic Publications
1. Wu, Ying; Nie, Xuanyi, Behind the Dying Tree: A Case of Fragmented Rural Governance in China" Rural Sociology (Journal Article), 2024, ongoing being given full consideration for publication.
2. Qun Qin; Cathy H.C. Hsu; YYiinngg WWuu; Becoming managers–A narrative analysis of skill acquisition during hotel internships, Journal of China Tourism Research, 2022, 18(3): 569-591 (Journal article) (Self-marked: Authors listed in alphabetical order of surnames)
3. Yiinngg WU; Honggen XIAO; “Beyond the fence”: Triggering the change in the business value proposition of tourism lifestyle entrepreneurs and the locality, The 27th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, University of Houston, Houston, TX, United States, January 7, 2022 to January 8, 2022 (Conference paper) (Self-marked: Sole first author)
4. Wu Yingying; Deng Zhuren; On In-depth Tourism Products and Their Development, Social Scientists, 2006, 2006(4): 117-120 (Journal article) (Self-marked: Sole first author)
5. Tingting Yi; YYiinngg WWuu; Involvement and inviting companions: Behavior of members in virtual travel communities, Transformation in Business & Economics, 2017, 16(3): 524-538 (Journal article) (Self-marked: Sole corresponding author)
2023 to the present academic representative of the Guangzhou Travel Industry Association, China
2022 to 2024, supervisor of small tourism enterprises in rural areas, Zhongshan, Guangdong, China