Department of Hospitality Management

The Principle of Marketing, Management Theory, Revenue Management 

1. Yi Tingting. Motivation and mechanism of tourists’ emotional sharing in the social media context. National Natural Science Foundation.

2. Yi Tingting. The process of online virtual experience on tourism intention based on emotional contagion. China Ministry of Education Humanity and Social Science Foundation.

3. Yi Tingting. Reform and Practice: Hybrid teaching based on big data platform. Education Reform Foundation of Guangdong Province.

4. Yi Tingting. An evolution model and innovation mechanism of resource allocation efficiency of tourism industry. Natural Science Foundation of Guangdong Province.

5. Yi Tingting. Guangzhou's Pathways and Strategies for Enhancing Emotional Experience in Digital Cultural Tourism. The Development of Philosophy and Social Sciences Foundation of Guangzhou.

6. Yi Tingting. Modernizing taxi industry reform in the Big Data Era. The Development of Philosophy and Social Sciences Foundation of Guangzhou.

7. Yi Tingting. Reform of teaching in tourism and hospitality management in Digital Era. South China Normal University Foundation.

8. Yi Tingting. The impact of tourism blog emotional expression on tourism intention. South China Normal University Foundation.

² Books

1. Yi Tingting. The effect of emotion expression and sharing in social media on tourists’ intention: an experimental study based on emotional contagion theory. Guangzhou: Jinan University Press, 2017.

2. Wang Xiaoning, Yi Tingting. Case analysis of the tour guide. Beijing: Renmin University Press, 2014.

3. Yi Tingting, Wang Xiaoning. Skills and practices of the tour guide. Beijing: Beijing University Press, 2013.

Journal Articles

1．Yi Tingting, Sun Jingyi, Sun Jiani, et al. The impact of celebrity’s blogs on tourists’ decision: an experimental study based on cognitive and emotional perspectives. Tourism Research, 2023, 15(01): 28-42.

2．Yi Tingting, Luo Zhihui, Yang Muqiu. Dimension of tourist flow experience in Script Murder Game in scenic spots: an embodied perspective. Transformations in Business & Economics, 2022, 21(2): 1049-1063.（SSCI）

3．Luo Zhihui, Xiong Zhengxian, Yi Tingting. Research on the co-construction and sharing model of ecotourism forest village. Rural economy and technology, 2022, 33(20): 74-78.

4．Yi Tingting, Tang Zishan. Research on hybrid teaching model: based on game simulation platform. Journal of Sichuan Tourism University, 2022(04): 91-96.

5．Yi Tingting, Sun Jiani, Guo Hua. Understanding the impact of functional or emotional online reviews on tourists’ trust and travel intentions. Transformations in Business & Economics, 2021, 20(3): 546-565.（SSCI）

6．Wu Yali, Yi Tingting. Interactive relationship between collaborative knowledge, technology, management Innovation, and sustainable supply chain of retail enterprises. Business and Economics Research, 2021(16): 117-120.

7．Yi Tingting, Tang Jing, Luo Wenjun, et al. The impact of celebrity’s blogs on college students’ travel intension: an experimental study based on social image and distance. Journal of Sichuan Tourism College, 2021(06): 39-43.

8．Huang Liying, Yi Tingting. Efficiency evaluation and analysis on domestic and foreign star-related hotels in China. Tourism Research,2020, 12(03): 64-76.

9．Yi Tingting, Li Xiaoxian. Tourism and urbanization: an case study in Guangdong based on efficiency perspectives. Tourism Research, 2020, 12(01): 19-33.

10．Yi Tingting, Xu Jing. The Temporal-spatial evolution of tourism efficiency in Guangdong, China. Journal of Sichuan Tourism College, 2019(04): 82-85.

11．Yi Tingting, Wang Qianwen. The motivation of emotional sharing on social media: an analysis on Wechat Moments. Science and Research Central Led Press, International Symposium 2019: Social Science Management and Innovation, Suzhou, China, 2019: 39-42. (ISSHP)

12．Yi Tingting, Liang Mingzhu. The effect of emotion expression in travel blogs on tourists’ intention: an empirical analysis based on emotional contagion theory. Tourism Research, 2019, 11(01): 1-15.

13．Yi Tingting, Wu Ying. Involvement and inviting companions: behavior of members in virtual travel communities. Transformations in Business & Economics, 2017, 16(3): 524-538.（SSCI）

14．Yi Tingting, Wu Ying. Chinese tourists’ perception of destination image on Tibet: a content analysis based on the online travel notes. International Symposium 2017: Social Science Management and Innovation, Suzhou, China, 2017: 34-45. (ISSHP)

15．Yi Tingting, Luo Jingjing. A study on the experience of outbound public welfare tourism based on network text analysis. Journal of Sichuan Tourism University, 2017(03): 42-46.

16．Yi Tingting, Huang Xiaoyu. Optimization of public toilet design and management in tourist attractions: based on a field investigation of three major scenic spots in Guangzhou. Special Economic Zones, 2017(03): 34-38.

17．Yi Tingting, Wang Xiaoning, Gong Xiaofang. Testing and optimization of secondary marketing effectiveness for tour guides based on Wechat platform. Tourism Forum, 2016, 9(06): 83-87.

18．Yi Tingting. Research on government regulation of taxi industry: the analysis based on software application. Price Theory and Practice, 2016(01): 101-104.

19．Yi Tingting, Liang Mingzhu. Evolutional model of tourism efficiency based on DEA method: a case study of cities in Guangdong, China. Asia Pacific Journal of Tourism Research, 2015, 20(7): 789-806.（SSCI）

20．Yi Tingting. Application of mobile intelligence technology in the taxi industry: a field survey based on the usage of taxi software. Journal of Changchun University of Engineering, 2015, 16(04): 33-36.

21．Liang Mingzhu, Yi Tingting, Liu Zhihong. The building of city brand in Guangzhou, China: based on a field survey of the public’s perception. International Conference on Strategy Management, Chengdu, China, 2013. (ISSHP)

22．Liang Mingzhu, Yi Tingting, Bin Li. An DEA-MI based evolutional model of tourism efficiency. Tourism Tribune, 2013, 28(05): 53-62.

23．Yi Tingting. The perception of tourism destination image in Tibet: based on the content analysis of online travelers’ notes. Consumer and economy, 2013, 29(04): 84-88+92.

24．Liang Mingzhu, Yi Tingting. An evaluation and analysis of tourism efficiency in different cities and regions of Guangdong. Economic Geography, 2012, 32(10): 158-164.

25．Yi Tingting, Liang Mingzhu. Research on the implementation of a green hotel on the basis of stakeholder theory. The American Scholars Press, 5th International Symposium in Green Hospitality and Tourism Management, Guangzhou, China, 2011: 598-606. (ISSHP)

26．Yi Tingting, Wang Xiaoning, Xu Shihua. Tourism development and planning of Kaiping Diaolou, a world heritage site. Journal of Chongqing University of Science and Technology, 2011(20): 63-64+70.

27．Yi Tingting, Liang Ziying. Analysis of the phenomenon of “zero negative group fees” in travel agencies: a case study of Hong Kong. Journal of Chongqing University of Science and Technology, 2011(01): 104-105.