华南师范大学旅游管理学院

2008/08-2013/08          新加坡南洋理工大学商学院市场营销专业，博士

2006/09-2008/06          中山大学管理学院旅游管理专业，硕士

2002/09-2006/06          中山大学管理学院旅游管理专业，学士

2018.9-至今 华南师范大学旅游管理学院

2013.8 – 2018.7 香港恒生管理学院（现为香港恒生大学）商学院

跨文化沟通管理、服务质量管理、数字化服务营销、旅游定量研究方法等课程

一、主持课题

1. 广东省自然科学基金面上项目“顾客-服务机器人价值共创驱动的品牌资产提升路径与溢出效应研究”（2023A1515012953）

2. 国家自然科学青年基金项目“人工智能对顾客价值共创的影响机制研究：基于技术、人、文化三位一体的视角”（71902064）

3. 教育部人文社会科学研究青年基金项目“文化混搭对本土标志性品牌的影响机制”（19YJC630070）

4. 香港大学教育资助委员会研究资助局研究项目（RGC） “文化混搭情境下仿制品消费的心理和道德机制”（UGC/FDS14/B05/17）

5. 香港大学教育资助委员会研究资助局研究项目（RGC） “文化混搭的心理接受机制：文化礼貌的影响效用”（UGC/FDS14/B12/14）

二、参与课题

  1. 广东省自然科学基金面上项目“危机常态化下服务性企业组织韧性的提升机制研究——基于顾客价值共创视角”（2022A1515011833）

  2. 广州市社科一般项目“广州加快沉浸式文旅项目发展对策研究：基于技术、文化、场景三位一体的视角”（2023GZYB32）

1. Li, D., Liu, C., & Xie, L. (2022). How do consumers engage with proactive service robots? The roles of interaction orientation and corporate reputation. International Journal of Contemporary Hospitality Management, 34(11), 3962-3981.

2. Xie, L., Liu, C., & Li, D. (2022). Proactivity or passivity? An investigation of the effect of service robots’ proactive behaviour on customer co-creation intention. International Journal of Hospitality Management, 106(September), 103271.

3. Xie, L., Liu, X., & Li, D. (2022). The mechanism of value cocreation in robotic services: customer inspiration from robotic service novelty. Journal of Hospitality Marketing & Management, 31(8), 962-983. Journal of Hospitality Marketing & Management, 31(8), 962-983.

4. Feng, W., Liu, Y., & Li, D. (2022). Emotional or rational? The congruence effect of message appeals and country stereotype on tourists' international travel intentions. Annals of Tourism Research, 95, 103423.

5. Batra, R., Li, D., & Chiu, C-y. (2022). Consumption attitudes and behaviors in Asia: a “discovery-oriented” fresh look. Asia Pacific Journal of Marketing and Logistics, 34(3), 559-575.

6. Li, D., & Xie, L. (2021). Country-of-origin cues: effects of country-related affect and product association on consumer responses to hospitality firms. International Journal of Contemporary Hospitality Management, 33 (5), 1789-1809.

7. Li, D., & Han, X. (2021). Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors. Journal of Retailing and Consumer Services, 59, 102355.

8. 刘欣, 谢礼珊, 黎冬梅. (2021). 旅游服务机器人拟人化对顾客价值共创意愿影响研究. 旅游学刊, 36(6), 13-26.

9. 黎冬梅，黎慕华. (2021). 餐厅服务场景的文化特征对服务失误归因的影响机制. 旅游科学, 35(1), 44-62.

10. Xie, L., Li, D., & Keh, H. T. (2020). Customer participation and well-being: the roles of service experience, customer empowerment and social support. Journal of Service Theory and Practice, 30(6), 557-584.

11. Li, D., Kreuzbauer, R., Chiu, C-y., & Keh, H. T. (2020). Culturally polite communication: Enhancing the effectiveness of the localization strategy. Journal of Cross-Cultural Psychology, 51(1), 49–69.

12. 谢礼珊, 刘欣, 郭伊琪, & 黎冬梅. (2020). 如何从共毁走向共生?——定制化旅游价值共毁和价值恢复对口碑传播的影响. 旅游学刊(2), 13-25.

13. Li, D., Li, C., Chiu, C-y., & Peng, S. (2019). Does being socially responsible buffer reputation loss in a product crisis? The moderating role of lay theory of corporate social responsibility. Journal of Pacific Rim Psychology, 13, 1-9.

14. Li, C., Li, D., Chiu, C-y., & Peng, S. (2019). Strong brand from consumers’ perspective: A cross-cultural study. Journal of Cross-Cultural Psychology, 50(1), 116-129.

15. Lam, S.Y., Fu J. H-y., & Li, D. (2017). The influence of thematic product displays on consumers: An elaboration-based account. Psychology & Marketing, 34, 868-883. 

16. Hao,J., Li, D., Peng,L., Peng, S., & Torelli, C. J. (2016). Advancing our understanding of culture mixing. Journal of Cross-Cultural Psychology, 47(10), 1257-1267.  

17. Kwan, L. Y.-Y., & Li, D. (2016). The exception effect: How shopping experiences with local status brands shapes reactions to culture-mixed products. Journal of Cross-Cultural Psychology, 47(10), 1373-1379.

18. Li, D., Kreuzbauer, R., & Chiu, C-y. (2015). Globalization and exclusionary responses to foreign brands. In S. Ng., & A. Lee (Eds.), Handbook of Culture and Consumer Behavior. New York: Oxford University Press. 

期刊编委 Editorial Board Member：

Asian Journal of Social Psychology （2018-）