华南师范大学旅游管理学院

2011.9 ——2017.2   加州大学河滨分校  管理学博士（市场营销方向）

2011.9 ——2013.12     加州大学河滨分校 管理学硕士（市场营销方向）

2006.9 ——2010.6  西南交通大学  企业管理硕士

2002.9 ——2006.7   西南交通大学  工商管理学士

2021.12——迄今    华南师范大学旅游管理学院  特聘研究员（青年英才）

2019.01——2021.12  中山大学管理学院         助理教授

2017.02——2019.01  又松国际商学院（韩国）    助理教授

旅游目的地营销（硕士）

主持项目

揭赟 (主持) 为新而新：消费者对基于时间标签新鲜感的偏好及其机理探究, 国家自然科学基金青年科学基金项目(项目批准号71902198，批准金额：18万，起止年月：2020.01-2022.12)   

揭赟（主持）消费者对基于时间维度产生的"新"产品的偏好形成机理探究，广东省自然科学基金面上项目（项目批号2020A151501837，批准金额：10万，起止年月：2019.10-2022.9)                                                        

参与项目:

国家自然科学基金委面上项目: 工作-家庭冲突下的道德困境与获得感 (项目批准号：72172161, 批准金额：50万，起止年月：2022.01-2025.12，项目主持人：赵新元)

国家自然科学基金委面上项目: 流行病突发情境下源于个体易感染心理的舆情滋生机制及信息披露效应研究 (项目批准号：72072191, 批准金额：48万，起止年月：2021.01-2024.12，项目主持人：王海忠)

国家自然科学基金委面上项目: 数据驱动的消费者在线违规行为鉴别与治理 (项目批准号：72071218, 批准金额：48万，起止年月：2021.01-2024.12，项目主持人：吴记)

国家自然科学基金委重点项目: 经济转型与国际化背景下品牌建设的理论创新研究 (项目批准号：71832015, 批准金额：215万，起止年月：2019.01-2023.12，项目主持人：王海忠)

I am a behavioral science researcher with a focus on the intersection of psychology, behavioral economics, and marketing. My research projects explore a range of topics, including the impact of time cues on decision-making, the effect of information presentation format on perceived risks, and the influence of bargaining strategies on bargainer behavior. I am always eager to discuss these topics with interested readers and can be contacted at yun.jie@m.scnu.edu.cn. Thank you for your time and interest.

  Refereed Articles

Jie, Yun, Ben Haobin Ye, and Vincent Wing Sun Tung (2023), "Optimal Preannouncement Timing for Launching New Tourism Attractions," Tourism Management, 100, 104837:https://doi.org/10.1016/j.tourman.2023.104837. (JCR Q1, 2023 Impact Factor 12.7, AJG/ABS 4)

Jie, Yun and Ye Li (2022), “Chronological Cues and Consumers’ Preference for Mere Newness,” Journal of Retailing, doi:https://doi.org/10.1016/j.jretai.2021.11.003 (JCR Q1, Leading Journal in Retailing & Marketing, 2022 Impact Factor 11.19, AJG/ABS 4, Dissertation work.)

Rapoport, A., Gisches, E. J., Seale, D. A., Kugler, T., & Jie, Y. (2022), “Package deals in multi-issue bilateral bargaining,” Journal of Behavioral Decision Making, doi: https://doi.org/10.1002/bdm.2284 (JCR Q3, 2022 Impact Factor 2.508, AJG/ABS 3, correspondence author.)

Jie, Yun (2022), “Frequency or Total Number? A Comparison of Different Presentation Formats on Risk Perception During COVID-19,” Judgment and Decision Making, 17(1), 215-236. (JCR Q2, 2022 Impact Factor, 2.5, AJG/ABS 3).

Jie, Yun (2020), “Older is better: Consumers prefer older drugs,” Psychology & Marketing, 37, 11: 1498-1510, https://doi.org/10.1002/mar.21395 (SSCI, 2022 Impact Factor 5.507, JCR Q2, AJG/ABS 3).

Jie, Yun (2020), “Responding to Requests for Help: Effects of Payoff Schemes with Small Monetary Units,” Journal of Behavioral and Experimental Economics, 88, https://doi.org/10.1016/j.socec.2020.101582 (SSCI, 2022 Impact Factor 1.831, JCR Q3, AJG/ABS 2. JoBEE is one of the top field journals in behavioral and experimental economics.)

Jie, Yun (2018), “Prepayment effect: Prepayment with clawback increases task participation,” Journal of Business Research, 92, 210-218. https://doi.org/10.1016/j.jbusres.2018.07.048 (SSCI, 2022 Impact Factor 10.969, JCR Q1, AJG/ABS 3. Dissertation work.)

Jie, Yun, Ting-Jui Chou and Naichieh Chou (2012), “Assessing the Fit of two Brand Personality Scales in a Chinese Context and Revisiting the Predictive Validity of two Methods of Measuring Self-Congruity,” Journal of Brand Management, 19 (6), 525–540. https://doi.org/10.1057/bm.2011.54 (SSCI Journal, 2022 Impact Factor 4.35, JCR Q3, AJG/ABS 2. This is my master’s thesis done in China.)

Chou, Ting-Jui, Bill Jie, and Laubie Li (2009), “Market entry timing and company performance: a study of listed companies in the People's Republic of China,” Problems and perspectives in management, 7 (1), 124-134. (AJG/ABS 1. This is my undergraduate’s thesis done in China.)

(Note: Impact Factors are Two-Year Impact Factors. JCR Q1-Q4 refer to the journal ranking quartile of all SSCI journals in a specialized field in Clarivate Journal Citation Reports. AJG (ABS) rating refers to journal ranking by AJG, a guide to the quality and range of journals in the area of Business and Management academic research published by Chartered Association of Business Schools. )

Refereed Proceedings

Jie, Yun (2021), “Frequency, probability, or total number? A comparison of different mathematically equivalent presentations’ effect on risk perception during COVID-19,” in Volume 49 of Advances in Consumer Research, 2021.

Jie, Yun (2019), “When Social Market Meets Monetary Market: Consumer Heterogeneity in Attitudes Toward Money-Effort Exchange in a Prosocial Context,” in Asia-Pacific Conference of the Association for Consumer Research Proceeding Volume 12, Pages: 65-66.  

Jie, Yun (2019), “Do People Understand That a Small Payment Actually Hurts Motivation? An Attempt to Reconcile Two Conflicting Findings,” in Asia-Pacific Conference of the Association for Consumer Research Proceeding Volume 12, Page 76 (working paper).

Jie, Joseph Yun (2017), “Loss Aversion as a Self-Commitment Device to Improve Eating Habits,” in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN: Association for Consumer Research, Pages: 689-691.  

Jie, Joseph Yun, and Ye Li (2016), “Argumentum Ad Novitatem: Mere Newness As a Choice Heuristic,” in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 506-507.

Jie, Yun, and Ye Li (2015), “Mere Newness Bias,” In D. C. Noelle, R. Dale, A. S. Warlaumont, J. Yoshimi, T. Matlock, C. D. Jennings, and P. P. Maglio (Eds.), Proceedings of the 37th Annual Conference of the Cognitive Science Society (pp. 992-996). Austin TX: Cognitive Science Society. 

Peer-Reviewed Conference Presentations

Jie, Yun, “Frequency, probability, or total number? A comparison of different mathematically equivalent presentations’ effect on risk perception during COVID-19,” in Association for Consume Research (ACR) Conference, 2021.

Jie, Yun, “Frequency, probability, or total number? A comparison of different mathematically equivalent presentations’ effect on risk perception during COVID-19,” Annual Meeting of the Society for Judgment and Decision Making (SJDM), San Deigo, CA, 2021 (Poster)

Jie, Yun, and Ye Li, “Mere newness bias and discounting for past options,” Annual Meeting of the Society for Judgment and Decision Making (SJDM), San Deigo, CA, 2021 (Poster)

Jie, Yun, and Ye Li, “Consumer Newness Preference,” Society for Consumer Psychology Annual Conference, Huntington Beach, CA, 2020 (Poster)

Jie, Yun, “When Social Market Meets Monetary Market: Consumer Heterogeneity in Attitudes toward Money-Effort Exchange in a Prosocial Context,” Asia Pacific ACR Conference, Ahmedabad, India, 2019

Jie, Yun, “Do people understand that a small payment actually hurts motivation? An attempt to reconcile two conflict findings,”

· Asia Pacific ACR Conference, Ahmedabad, India, 2019 (Poster)

· Annual Meeting of the Society for Judgment and Decision Making (SJDM), New Orleans, LA, 2018 (Poster)

Jie, Yun, and Ye Li, “Preferring Newer Options for Newness’s Sake,” Annual Meeting of the Society for Judgment and Decision Making (SJDM), New Orleans, LA, 2018 (Poster)

Jie, Yun, “Loss Aversion as a Self-Commitment Device to Improve Eating Habits,” Association for Consume Research (ACR) Conference, San Diego, CA, 2017 

Jie, Yun, and Ye Li, “Argumentum ad Novitatem: Mere newness as a choice heuristic,”

· Association for Consume Research (ACR) Conference, Berlin, Germany, 2016

· Behavioral Decision Research in Management (BDRM), Toronto, Ontario, Canada, 2016

· The Annual Whitebox Advisors Graduate Student Conference, Yale School of Management, New Haven, CT, 2016 (The Annual Whitebox Advisors Graduate Student Conference draws top doctoral students from around the world to present their research in the fields of Behavioral Economics, Behavioral Finance and Behavioral Marketing.)

· San Diego Marketing Camp, San Diego State University, San Diego, 2016 (Invited talk, presented by Ye Li)

Jie, Yun, “Using prepayment to motivate people to sign up,”

· Invited presentation* at Behavioral Insights Group workshop, Harvard Kennedy School, Boston, MA, 2016

· TEDxUCR, How to make our Present self become our Future self (Presented by Boris Maciejovsky)                                  

Jie, Yun, and Ye Li, “Mere Newness Bias,” SPSP Judgment and Decision Making Preconference, Long Beach, CA, 2015 (Poster) 

Jie, Yun, and Boris Maciejovsky, “Pay if You Miss: A Self-Control Mechanism,” Association for Consume Research (ACR) Conference, Baltimore, MD, 2014 (Poster)    

Jie, Yun, Ting-Jui Chou, and Fang-fang Li, “Assessing the Fit of two Brand Personality Scales in a Chinese Context and Revisiting the Predictive Validity of two Methods of Measuring Self-Congruity,” Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference, Melbourne 2009 (Presented by Ting-Jui Chou).

Chou, Ting-Jui, Bill Jie, and Laubie Li, “Market Entry Timing and Company Performance: A Study of Listed Companies in Shanghai and Shenzhen, China,” Academy of International Business Southeast Asia Regional Conference, Hangzhou, China, 2007

Jie, Yun, “A Correlation Analysis Between Market Entry Timing and Company Performance of Listed Companies in Shanghai and Shenzhen, China,” First Annual Conference of Chinese Society for Management Modernization, Beijing, China, 2006

2016 & 2018   SCP (Society for Consumer Psychology) Reviewer    

2017——迄今  ACR (Association for Consumer Research) Competitive Paper Session Reviewer

中文报告（讲座）

2022  贵州大学 （The Chinese Economists Society (CES) Annual Conference， Session Chair），北京师范大学 (第四届中国行为与实验经济学论坛ChinaBEEF)

2021  上海财经大学（第三届中国行为与实验经济学论坛ChinaBEEF）

2019  北京大学国家发展研究院，厦门大学，西南交通大学              

2018  东北大学

获奖

2019 营销科学与应用国际会议论文比赛一等奖         

2016  Dissertation Year Program Fellowship, University of California Riverside 

2011——2016 Chancellor's Distinguished Fellowship, University of California Riverside

翻译经历

全国翻译专业资格（水平）考试二级口译 (CATTI)

丰富的口笔译经验

译作

Thirty Years since the Opening-up in China-Changes in Growth Mode, Structure and System,” People’s Publishing House, ISBN: 701008303 (translation with Ting-Jui Chou and Naichieh Chou, 中国开放30年：增长、结构与体制变迁—强国之路纪念改革开放30周年重点书系，ISBN：9787010073484，作者：江小涓 主编 )