华南师范大学旅游管理学院

2021-2025 格拉斯哥大学 哲学博士

2020-2024 南开大学 管理学博士

2018-2020 香港理工大学 理学硕士

2014-2018 北京第二外国语学院 管理学学士

2025.02至今 华南师范大学旅游管理学院 特聘副研究员

主持，国家自然科学基金青年基金项目(C类)“游懂中国：多维感官协同对入境游客文化认知的作用机制研究” （在研）

主持，中国博士后科学基金会第77批面上项目（在研）

[1] Li, H., Li, M., Zou, H., Zhang, Y.*, & Cao, J. (2023). Urban sensory map: How do tourists “sense” a destination spatially?. Tourism Management, 97, 104723.

[2] Li, H., Li, M.*, Lin, G., & Qiu, H. (2023). Perceiving destination through animated GIFs: a mixed method design for multifaceted image assessment. Journal of Travel Research, 62(1), 154-175.

[3] Li, H.*, Du, Y., Xue, T., & Jenkins, C. L. (2023). Chinese medical tourism: review and research agenda. Journal of Quality Assurance in Hospitality & Tourism, 24(5), 663-687.

[4] Li, M.*, Lehto, X., & Li, H. (2020). 40 years of family tourism research: Bibliometric analysis and remaining issues. Journal of China Tourism Research, 16(1), 1-22.

[5] Huahua Li (2023). Investigating the effect of sensory experiences for rating behavior under spatial variance. Paper presented at Surrey conference, July 5th-7th, 2023.

[6] Huahua Li & Hanqin Qiu (2021) Different activities, different senses: What is the association between tourism activities and sensory experience? Paper presented at The TRMC 2021 Conference, Oct. 12-14, 2021.

[7] Huahua Li & Hanqin Qiu (2021) "Wow this photo is moving!" How animated visuals play a role in attention attraction--An eye-tracking study. Paper presented at The CAUTHE 2021 Conference, Feb. 9-12, 2021