博士,特聘副研究员
旅游感官体验与感官营销、文旅融合
固话:
Email:huahua.li@m.scnu.edu.cn

- 教育背景
- 工作经历
- 开设课程
- 科研项目
- 学术成果
- 社会兼职
- 其他
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2021-2025 格拉斯哥大学 哲学博士
2020-2024 南开大学 管理学博士
2018-2020 香港理工大学 理学硕士
2014-2018 北京第二外国语学院 管理学学士
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2025.02至今 华南师范大学旅游管理学院 特聘副研究员
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部分参与项目
国家自然科学基金面上项目《返乡旅游与海外华裔儿童国家认同建构》
文化和旅游部重点课题《以高校为主体的文化和旅游国际话语权构建模式研究》
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[1] Li, H., Li, M., Zou, H., Zhang, Y.*, & Cao, J. (2023). Urban sensory map: How do tourists “sense” a destination spatially?. Tourism Management, 97, 104723.
[2] Li, H., Li, M.*, Lin, G., & Qiu, H. (2023). Perceiving destination through animated GIFs: a mixed method design for multifaceted image assessment. Journal of Travel Research, 62(1), 154-175.
[3] Li, H.*, Du, Y., Xue, T., & Jenkins, C. L. (2023). Chinese medical tourism: review and research agenda. Journal of Quality Assurance in Hospitality & Tourism, 24(5), 663-687.
[4] Li, M.*, Lehto, X., & Li, H. (2020). 40 years of family tourism research: Bibliometric analysis and remaining issues. Journal of China Tourism Research, 16(1), 1-22.
[5] Huahua Li (2023). Investigating the effect of sensory experiences for rating behavior under spatial variance. Paper presented at Surrey conference, July 5th-7th, 2023.
[6] Huahua Li & Hanqin Qiu (2021) Different activities, different senses: What is the association between tourism activities and sensory experience? Paper presented at The TRMC 2021 Conference, Oct. 12-14, 2021.
[7] Huahua Li & Hanqin Qiu (2021) "Wow this photo is moving!" How animated visuals play a role in attention attraction--An eye-tracking study. Paper presented at The CAUTHE 2021 Conference, Feb. 9-12, 2021
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